Job Title

This role plays a key part in KFC Canada''s brand transformation, driving national support for the Brand Purpose (Reputation & Trust) portfolio. The Brand Purpose Specialist will spearhead efforts to enhance brand consideration and trust, while shifting perceptions of KFC''s quality in Canada. As a crucial element of our marketing strategy, this position requires close collaboration with both agency partners and franchise stakeholders to ensure success. Develop the Brand Purpose/Reputation Strategy and how it integrates into the marketing calendar. - Consideration, Trust and Quality as measured by YouGov Launch KFC Food Donation program nationally, to grow impact and build awareness of Food Donation as a key purpose pillar for the KFC brand. Building excitement and momentum internally within the KFC system and externally amongst customers. - Awareness of KFC Food Donation measured by YouGov Partner with agencies (Creative Agency, PR Agency, etc.), Gather relevant customer data and actively monitor and analyze this data to refine marketing strategy and generate consumer insights. Play an active role in building relationships with external counterparts to drive the business forward & unlock incremental value. Undergraduate degree with preference in Marketing/Advertising /Commerce ~ Ambition, resourcefulness and tenacity, and belief in galvanizing a turnaround for the brand in Canada. ~Brilliant creative skills and ability to work in strong partnership with agencies. ~ Proven track record in the coordination of brand-building strategies and creative execution ~ com if you need accommodation at any stage of the application process.