Job Title

1 year contract: Marketing Communications Specialist Hybrid in North York Our client is a leading edge tech company looking for a Marketing Communications Specialist to join their team. If you''re passionate about engaging audiences, generating leads, and collaborating with a fantastic team, this could be the perfect opportunity for you! If you have experience targeting government agencies in Canada and the U.S that''s a definite bonus!! Responsibilities: Marketing Campaigns Plan, implement, and track paid and organic marketing campaigns across various channels (email, social media, associations, events, etc.) to generate leads and boost our brand''s visibility. Work closely with our internal teams to develop engaging campaigns that align with our sales strategy. Email Marketing & Automation Craft and manage targeted email marketing strategies to nurture leads and keep our customers engaged. Use automation and segmentation in our CRM or marketing automation tools (like HubSpot) to track campaigns and analyze performance. Social Media Strategy Manage our company''s social media presence, with a focus on LinkedIn to connect with our B2B audience, especially in government. Create awesome content, stay on top of social trends, and analyze metrics to improve our strategy. Database Management Keep our contact database organized and ensure we''re targeting the right prospects and clients. Regularly clean up our data to make sure it''s accurate and use analytics to guide our campaign strategy. Design & Visual Assets Put your design skills to use by creating visual materials (graphics, presentations, marketing materials, banners, web content, etc.). Ensure everything looks great and stays consistent with our brand. Performance Tracking & Reporting Measure and analyze how our campaigns, social media, and website are doing (CTR, conversion rates, ROI, etc.). Prepare regular reports and suggest improvements. Qualifications: Bachelors degree or diploma in Marketing, Communications, Business, or a related field. 3-5 years of experience in a B2B marketing communications role, ideally targeting government or municipal audiences. Proven experience managing paid/organic campaigns, Zoom webinars, and MS Office (Excel, PowerPoint). Familiarity with email marketing platforms and CRMs (e.g., HubSpot, Salesforce). Success in using LinkedIn for B2B lead generation and optimizing email marketing. Experience with graphic design tools (e.g., Adobe Creative Suite) to create quality visuals. Excellent written and verbal communication skills. Strong organizational and project management abilities to thrive in a fast-paced environment. An analytical mind to understand data and turn insights into action. A collaborative, solution-oriented approach; comfortable managing multiple projects. Driver''s Licence with access to a car when needed for events