Job Title

Head of Marketing - SharpStakesLocation: Remote/ Toronto Based Employment Type: Full-timeAbout SharpStakesSharpStakes is a fast-growing consumer tech startup revolutionizing the sports betting industry. Our app helps users find and research the best bets with cutting-edge analytics, personalized recommendations, and real-time insights. We're disrupting the betting landscape by empowering users with data-driven decision-making tools that take the guesswork out of sports wagering. As we scale rapidly, we're seeking an exceptional marketing leader to accelerate our growth and establish SharpStakes as the go-to platform for informed betting.The RoleWe're looking for a strategic and hands-on Head of Marketing to own our entire marketing function. The ideal candidate will be a growth-oriented leader who understands the nuances of Gen Z engagement, has scaled consumer betting/gaming apps, and can build high-performing marketing teams. This role reports directly to the CEO and serves as a key member of our leadership team.ResponsibilitiesDevelop and execute a comprehensive marketing strategy aligned with our user acquisition and retention goalsBuild, lead, and mentor a high-caliber marketing team across brand, content, social, growth, and performance marketingOwn the marketing budget and ROI metrics, making data-driven decisions to optimize spendCraft compelling brand narratives that authentically connect with betting enthusiasts, particularly younger demographicsPioneer innovative marketing approaches across emerging platforms and channels where our target users spend timeCollaborate cross-functionally with Product, Data Science, and Customer Experience teamsEstablish and scale our influencer marketing program with sports and betting creators who resonate with our target audienceNavigate the complex regulatory environment of sports betting marketing with compliance-focused creativityDrive user acquisition and retention through strategic campaigns and initiatives that highlight our unique value propositionRequirements2+ years of progressive marketing experience, with at least 2 years in leadership roles at consumer apps/platformsProven track record scaling consumer apps from early stage to significant market presenceExperience in sports, gaming, fintech, or betting industries strongly preferredDeep understanding of Gen Z preferences, behaviors, and consumption patterns around sports and bettingExceptional ability to develop authentic marketing campaigns that drive measurable user growthExperience building and leading high-performing marketing teamsStrong analytical skills with experience optimizing marketing ROI across channelsTrack record of successful partnerships with sports influencers and content creatorsExperience with rapid experimentation and agile marketing methodologiesBachelor's degree required; MBA or advanced degree preferredThe Ideal CandidateHas led marketing at 1-2 successful consumer apps in adjacent spaces (sports, gaming, betting, fintech)Demonstrates a combination of creative vision and analytical rigorUnderstands the unique challenges and opportunities in marketing betting-related productsMoves seamlessly between high-level strategy and tactical executionRemains current on emerging platforms, sports trends, and regulatory developmentsPossesses both the vision to develop breakthrough campaigns and the operational excellence to execute flawlesslyThrives in fast-paced environments and embraces ambiguityWhat We OfferCompetitive salary and equity packageFlexible PTO policyHome office stipend and wellness allowanceQuarterly team offsitesSports event tickets and experiencesOpportunity to shape the future of a high-growth startup in an exciting industryA collaborative, dynamic, and innovative work environmentSharpStakes is an equal opportunity employer committed to building a diverse team. We encourage applications from people of all backgrounds.