Job Title

The ideal candidate will be responsible for developing growth marketing strategies for an innovative fintech startup focused on AI accounting software. They will drive user acquisition, engagement, and retention through data-driven marketing campaigns and initiatives. The applicant must have a strong desire to work in a dynamic startup environment and be passionate about utilizing creative strategies to expand market reach in the AI accounting industry.ResponsibilitiesDevelop and execute growth marketing strategies across digital channels including SEO, email marketing, social media, and paid advertisingAnalyze campaign data to optimize marketing effortsCollaborate with team members to create compelling marketing contentRecord, edit and publish engaging marketing videosIdentify and experiment with new growth opportunities and channelsEngage in continuous research of market trends and competitor analysisMinimum QualificationsRecently graduated (or graduating in May 2025) from a Canadian post-secondary institutionStrong interest in digital marketing, growth hacking, or related fieldsExperience with digital marketing tools (SEO tools, social media platforms, Google Analytics, etc.)Experience with video recording, editing and publishing tools (eg., CapCut)Experience with marketing automation tools (e.g., MailChimp, HubSpot)Excellent written and verbal communication skillsPassion for working in a startup environmentPreferred QualificationsPursuing or completed a bachelors degree in Marketing, Business Administration, Communications, or a related fieldPrevious internship or experience in digital marketing or growth-related rolesFamiliarity with fintech, accounting, or AI software industriesUnderstanding of data analytics and A/B testing methodologies