JOB DESCRIPTION Insight Global is looking for Senior Journey Builder to join a leading banking client downtown Toronto. Role Responsibilities include: Serving as a Subject matter expert for Marketing Cloud Solutions and Automations. Providing hands-on leadership during design, implementation and ongoing developments of SFMC Solutions to internal Business Units, including Email, Mobile and Web Studios. Building emails in Marketing Cloud using HTML5, CSS3 and AMPscript for Personalized content blocks. Creating Complex Customer Experience Journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/ Scripts Automations. Handling large amounts of Data, Data modeling, uploading, cleansing and sorting Testing the usecases in QA and previewing emails in Litmus for responsive behaviour. Perform Journeys/Automation testing in Sandbox environment and moving the Journey canvas to Production Business Units using Deployment Manager. Automating Journey reporting and Mobile Studio reporting using Custom SQL Queries basis on KPIs. Defining/measuring and analyzing the success metrics/Key KPIs for Customer Journeys using Goals. Consulting the stakeholders on the success metrics and planning the future journeys in more productive ways. REQUIRED SKILLS AND EXPERIENCE - Hold a Bachelor''s degree in Computer Science, Information Technology, or a related technical field or - Proven 5+ years of experience as a Salesforce Marketing Cloud Developer - Strong proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect - Experience building emails using HTML5, CSS3, and AMPscript - Experience creating Complex Customer Experience Journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/ Scripts Automations. - Experience automating journey reporting and Mobile Studio reporting using custom SQL Queries - Experience conducting live journey walk throughs with business stakeholders NICE TO HAVE SKILLS AND EXPERIENCE - Experience working at a digital marketing agency (developing a large volume of email campaigns at once)
Job Title
Senior SFMC Journey Builder