Job Summary Reporting directly to the Marketing Lead, the Marketing Strategist is responsible for managing, developing, and executing all initiatives related to increasing customer retention and sales (Sales, Service, Parts) for select Dilawri franchised dealerships in the BC Region. As the primary point of contact for those stores/brands, this role involves collaborating with internal and external stakeholders to develop and execute effective yearly marketing plans, monthly tactical campaigns, experiential/sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks. Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand-compliance requirements. The position requires attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills. Duties and Responsibilities Act as the day-to-day marketing contact for select BC Region-based Dilawri franchised dealerships, as well as regional marketing initiatives. Develop & execute yearly marketing plans for each dealership. Align with each dealerships General Manager on monthly vehicle priorities and promotions; brief-in appropriate creative executions for sales & service Manage and/or execute all experiential/sponsorship requirements Review analytics and & reporting and provide insights to relevant stakeholders Manage traditional and ethnic media buys (e.g., print, radio) Manage budgets, invoices, & coop Manage social media accounts & reporting Perform monthly dealership audits (in-store experience & websites) Maintain clear lines of communication with National Marketing about, e.g., store-level activations, new partnerships, donations, etc. Miscellaneous dealership support Secondary Provide professional customer service and support to all stakeholders Follow established company policies and procedures Participate in meetings and training, as required Follow Health & Safety Program and observe provincial Occupational Health & Safety regulations Qualifications Education Post-secondary education in Marketing, PR, or related subjects Skills Keen understanding of marketing best practices Experience in writing copy for a wide range of purposes Experience creating, publishing, and delivering content for targeted audiences, including through online platforms and email campaigns Familiarity with the process of developing and posting content for social media channels (e.g., Instagram, Facebook, LinkedIn, YouTube) Knowledge of and experience in SEO, Google Ads Experience with partnership activations, including events Able to multitask and prioritize projects effectively in a fast-paced environment Flexible team player, multitasker, and creative problem-solver Strong attention to detail Proven ability to be a team player, relationship builder, and company representative Experience Three (3) years of marketing, PR, or related experience Automotive/dealership retail experience is an asset
Job Title
Marketing Strategist