Position: MARKETING MANAGERAbout Yeti SoftwareThe snow removal industry in North America is a $30 billion market and is ripe for disruption.As proof of this we have seen 200% year over year growth of Yeti's SAAS platform.We are building a team to help us continue to grow and to dominate the market.Our team is made up of passionate, funny, kind and purposeful people.We care for each other and our customers deeply.We know the industry because we have grown up in the industry.We hire self-starters who don't want to be micro-managed and who want their voice to be heard.We create space for people to grow into bigger things and to see their work directly impact the business.We are moving fast and creating exciting things.Join us for this amazing ride!Position OverviewWe're seeking a highly versatile Marketing Manager to execute Yeti's marketing strategy. As our first full-time marketing hire, you will be working with contractors and cross-functional teams to drive business growth. This role combines strategic planning with hands-on execution, requiring both creative vision and operational excellence.Key ResponsibilitiesStrategy & GrowthDrive demand generation through multi-channel campaigns and lead nurturing programsManage marketing technology stack, including CRM and automation platforms (HubSpot proficiency preferred)Collaborate closely with sales team to optimize lead conversion and revenue growthProduct & Content MarketingAssist with go-to-market strategy for new features and product launchesOversee content strategy and creation across all channels, working with contractorsDevelop compelling product messaging, case studies, and sales enablement materialsBuild and maintain consistent brand voice across all touchpointsIndustry & Digital MarketingBuild strategic relationships with industry partners and manage event presenceExecute targeted campaigns for landscape and snow removal sectorsDrive digital marketing performance through SEM, social, and search engine optimizationSupport with website management (WordPress)Analyze marketing metrics and optimize campaigns based on data-driven insightsRequired Qualifications5+ years of B2B marketing experience, preferably in SaaS or technologyProven track record of leading successful product launches and GTM initiativesExperience managing marketing automation and CRM platformsStrong project management and organizational skillsExcellent written and verbal communication abilitiesData-driven mindset with experience in marketing analyticsBachelor's degree in Marketing, Business, or related fieldPreferred QualificationsExperience marketing to service-based businessesKnowledge of landscape, lawn care, or snow removal industriesExperience being first marketing hire at a growing companyFamiliarity with contractor/agency managementEssential Skills & QualitiesSelf-starter mentality with ability to work independentlyStrategic thinking combined with tactical execution capabilitiesStrong prioritization and time management skillsAbility to manage multiple contractors and agenciesExperience with limited resources and budget optimizationComfortable with ambiguity and rapid changeResults-oriented with a growth mindsetWhat We OfferCompetitive salary (based on experience)Performance-based bonusesHealth benefitsAbility to work remote (Flexibility)Opportunity to build and shape marketing function from ground upProfessional development opportunitiesCollaborative work environmentIMPORTANT NOTES:Must be Located in a North American Time Zone area in order to have ability to collaborate with the team when neededStrong written and oral communication skills in English are requiredFull-Time Position (40hrs week Monday to Friday)
Job Title
Marketing Manager