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Job Title


Digital Marketing Specialist


Company : Scotlynn


Location : Norfolk County, Ontario


Created : 2025-04-05


Job Type : Full Time


Job Description

Please note this is an onsite position - eligible candidates must be able to reliably commute to Vittoria, ON for this position.With the continued growth in the industry, Scotlynn is currently hiring a Digital Marketing Specialist at our corporate office in Norfolk County. This role focuses on the creation and analysis of digital marketing campaigns and increasing brand visibility. ABOUT USScotlynn is a multinational produce grower and transportation provider specializing in time-sensitive refrigerated products. Every aspect of our operation highlights our passion for doing it better our attention to detail, our open communication, our state-of-the-art equipment, and our comprehensive farming procedures.WHAT WE OFFERCompetitive Benefits Plan and Employee and Family Assistance Plan$50,000 - $75,000 starting salaryFull gym access with personal trainerCorporate chef providing healthy meal optionsOpportunities to strengthen local communities through Community Volunteer Program initiativesRewarding, collaborative and lively workplace culturePaid Time OffTHE ROLEThe Digital Marketing Manager will collaborate on creating digital marketing campaigns, enhance website performance, and optimize SEO to increase brand visibility to support marketing and company strategies. The Digital Marketing Specialist will measure, analyze, and report on the performance of digital campaigns. ABOUT YOUSuccessful Scotlynn Candidates Have:Experience in developing and executing comprehensive marketing strategiesExperience in website management (e.g., WordPress) and SEO toolsProficiency in analytics tools like Google Analytics and social media platforms, measuring campaign performance and optimizing marketing effortsExpertise in creating and managing digital campaigns, including email, social media, and display advertisingUp-to-date knowledge of digital marketing trends and emerging technologies to enhance strategiesAbility to manage a budget, ensuring efficient allocation and tracking of resources for marketing initiatives HOW YOULL SUCCEED WITH SCOTLYNNDevelop and implement comprehensive marketing strategiesManage multiple projects and campaignsPlan, create, and execute digital campaigns including web, SEO/SEM, marketing database, email, social media, and display advertisingCreate and management of paid advertising campaigns across various platforms to maximize ROI and brand visibilityDesign, develop, maintain, and optimize websites and landing-pages in collaboration with internal teams or external partners, ensuring excellent user experience Grow the social media presence across all channels for multiple brands by creating and curating engaging contentMeasure and report on the performance of all marketing campaigns, providing actionable insights for continuous improvementIdentify trends and insights and optimize spend performance based on insights and best practicesCreate and manage press releases, newsletters, email campaigns, and blogs tailored to key audiences