Position: Social Media Specialist Company: CST Savings Inc. Industry: Financial Services Reports to: Senior Manager, Content Marketing Location: Flexible Work Location Arrangements Available Application Deadline: February 25th, 2025 Role Summary :The Social Media Specialis t is a key role in our Marketing team, providing administrative and operational support to paid media and social campaigns, vendor management, and reporting. In this role, you will focus on ensuring seamless execution of campaigns and supporting day-to-day digital marketing operations . What you will be doin g:Social Medi a:Manage all social media channels including Facebook, Instagram, LinkedIn, and YouTube. This includes planning, creating posts. and getting creative by converting blogs, educational resources, and other content into engaging social posts, reels, poll s.Write engaging, high-quality content that aligns with brand voice and resonates with target audiences across various platform s.Manage and maintain social media content calendar including scheduling and publishing digital content on social platform s.Optimize social platforms & tools for efficient campaign delivery and workflow improvemen t.Ensure all content aligns with brand messaging, tone, and regulatory standards within the investment and financial services industr y.Responsible for improving community management across all channels. This includes monitoring social media platforms, managing responses to reviews and promptly responding to comments and messages to answer questions and keep users engage d.Work with the internal stakeholders to ensure timely posting of campaigns, product launches, events, special announcements, hiring, et c.Stay up-to-date on social media trends and best practices to enhance the company''s online presence and strengthen its brand identit y.Monitor and measure performance metrics to identify trends, develop actionable insights for improvement, and compile data from social media platforms and Google Analytics for tracking and analysi s. Paid Med ia:Support the Sr. Content Manager with delivering the CST digital media strategy, with a focus on:Ensuring paid media campaigns align with the overall digital marketing strategy and KP Is.Collaborating with external agencies to complete administrative tasks including completing trafficking sheets and updating spend tracke rs.Supporting initiatives that drive traffic and qualified leads to the CST website through the day-to-day execution of paid media campaig ns:Compiling campaign results and identifying data discrepancies to ensure seamless data fl ow.Ensuring campaign tags are applied and tracked accurately through Google Analytics and Marketing Clo ud. What you br ing:Bachelors degree in Business, Marketing, or a related fi eld.Minimum of 3+ years in content marketing, preferably in the investment technology or financial services se ctorExceptional writing, editing, and storytelling abilities. Strong communication skills, both written and ver bal.Experience with social media and monitoring tools (Meltwater, etc.) and content calendars (Hubspot, Hootsuite, et c.).Basic graphic design or video editing skills (Canva, Adobe Creative Sui te).A strong understanding of paid search/SEM, display advertising, and paid social platforms (Facebook, Instagram, LinkedIn, et c.).Experience in managing vendor relationships and campaign coordinat ion.Exceptional organizational skills with high attention to det ail.Ability to manage and deliver clear, accurate performance repo rts.Experience working on cross-functional digital marketing campa ignsAbility to identify opportunities for areas of optimizat ion.Strong project management and multitasking skills to execute day-to-day administrative responsibilities efficien tly.Fully conversant with PC MS Office (Word, Excel, PowerPoint, Outlo ok).Self-motivated with a positive attitude and the ability to work independently in a fast-paced environm ent. Nice to have, but not requ ired:Proficient in Google Analytics, Excel, and paid media tools. Google and Bing Ads Certified and Facebook Ads Certified is an a sset.Experience with digital media planning and buying techniques, including programmatic advertising, managing campaigns, and an understanding of bidding strategies, campaign optimization, and audience targeting on digital platf orms. Whats In It fo r You:Competitive base salary with performance bo nuses.Join a growing, innovative company recognized as an industry l eader.Comprehensive training and ongoing coa ching.Leadership committed to a diverse and inclusive cu lture.Flexible work arrange ments.Company-paid benefits starting on your firs t day.Group pension plan with company matching contribu tions.Generous vacation package plus additional paid day s off.Education reimbursement for continuous lea rning.Team celebration events and wellness pro grams.Employee and Family Assistance Program, recognition programs, and more! Abo ut CST:Were the creators of Education Savings Plans in Canada. Our founders pioneered a movement to create and deliver solutions to make higher education accessible for all. Over 65 years later, our dedication to our mission is stronger tha n ever: Almost 700,000 f amilies have saved with CSTAlmost 9 00,000+ student s helped$4.8 b illion+ in tota l assets$4 b illion+ paid to Canadian families Through our expert guidance and powerful investment options, we help Canadians invest in our childrens future with Registered Education Savings Plans (RESPs). With big dreams, anything is possible! CST Spark is the latest chapter from the ongoing story of innovative education savings. Today, we continue to inspire and revolutionize education savings with CST Spark the simple, modern RESP that combine stop investment expertise with the latest t echnology. For additional information, please visit & stspark.ca. Come g row with us! To apply please email you r resume to: ca *On your email subject line p lease insert: Social Med ia Specialist CST is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. CST sincerely thanks all applicants for their expressed interest in this opportunity; however, only those selected for an interview will be contacted. Accommodations are available upon request for candidates taking part in all aspects of the hiring process. Applicants need to make their requirements known when contacted. To request accommodation, please contact HR at . Thank you for your interest in a career at CST.
Job Title
Social Media Specialist