CA EmploymentAlert | Performance Creative Strategist/Copywriter
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Job Title


Performance Creative Strategist/Copywriter


Company : Sidekick


Location : Fredericton, New Brunswick


Created : 2025-02-21


Job Type : Full Time


Job Description

Creative Strategist & Copywriter Remote | Full-Time | $70,000 - $75,000 CAD About Us At Sidekick, our mission is to accelerate the recovery journey for individuals battling chronic injuries with our award-winning physical therapy products. Trusted by Olympic champions and everyday athletes, Sidekick is a leading name in injury recovery, with features in Men''''s Health, Running Magazine, and Ultrarunning Magazine. As we continue to grow, were looking for a driven and creative Creative Strategist & Copywriter to help elevate Sidekick into the go-to brand for injury recovery. What Youll Be Doing Conceptualize, write, and execute high-performing, direct response Meta ads Write and storyboard video ad scripts, collaborating with content creators, athletes, and video editors to produce compelling ads that convert Work closely with video editors to edit raw videos & turning them into high-converting ads Use insights from audience research and testing to develop new creative hypotheses and continuously improve campaign Source, manage, and nurture relationships with content creators and influencers, ensuring seamless collaborations Manage organic social media by curating high-quality, engaging content and collaborating with creators About You 3+ years of experience in creative strategy, performance marketing, or a related field (eCommerce or DTC preferred) Strong direct-response copywriting skills are essential for this role Proven track record in developing high-performing ad creatives and campaigns Strong understanding of direct response advertising fundamentals, including scroll-stopping hooks and the creative elements that drive performance Fast learner, driven, and thrive on delivering results. Youre naturally hardworking and hold yourself to the highest standards Bring energy, passion, and a can-do attitude to your work Highly organized & meticulous Bonus: Knowledge or interest in health & wellness, psychology, branding, or storytelling frameworks. Why You Should Join Sidekick: Competitive compensation Performance-based bonus Health benefits Flexible working hours Work closely with Olympians, world champions, and fitness innovators. Directly contribute to the success of a fast-growing company where your creative input makes a real impact to our growth Work from home To Apply Due to a high number of applicants, please complete this short survey: https://sidekicktool.typeform.com/creative. Applications without the survey will not be considered.