CA EmploymentAlert | Vice President of Sales
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Job Title


Vice President of Sales


Company : Axya | Procurement Platform for Manufacturers


Location : Banff, Alberta


Created : 2025-02-21


Job Type : Full Time


Job Description

Role Overview As the Vice President of Sales , you will be responsible for defining and executing Axyas sales strategy to drive revenue growth and expand our market presence. You will lead and grow a team of sales professionals, establish scalable sales processes, and foster a performance-driven culture. This role requires a strategic thinker with hands-on execution capabilities, deep expertise in B2B SaaS sales, and a track record of scaling startups from Seed to Series A and beyond. Key Responsibilities Sales Leadership & Strategy Develop and execute a scalable sales strategy to drive customer acquisition and revenue growth. Set clear KPIs and revenue targets for the sales team, ensuring consistent overachievement. Lead, mentor, and scale a high-performing sales organization, including Account Executives, SDRs, and Sales Operations. Build a data-driven sales culture with clear forecasting, pipeline management, and performance analytics. B2B SaaS & Enterprise Sales Mastery Own the full sales cycle , from lead generation to contract negotiation and close. Drive enterprise sales strategy , selling to business C-level executives and large organizations. Identify and build strategic partnerships and channel sales opportunities . Develop playbooks, refine value propositions, and create repeatable sales motions. Startup Growth & Expansion Establish and refine scalable sales processes , ensuring smooth transition from Seed to Series A and beyond. Implement best practices for outbound and inbound sales, account-based selling, and demand generation. Collaborate cross-functionally with Marketing, Customer Success, and Product to align go-to-market efforts. Customer Engagement & Advocacy Spend at least 30% of your time on customer calls , understanding their challenges and ensuring Axyas solutions deliver value. Develop strong relationships with key accounts, ensuring high retention and upsell opportunities. Act as a thought leader and evangelist for Axya, representing the company at industry events and conferences. Qualifications & Experience Must-Have Requirements 10+ years of experience in sales and sales leadership, with at least 5 years in senior leadership roles . Proven track record in B2B SaaS sales , with experience in subscription-based revenue models and customer retention strategies. Enterprise sales expertise , including complex sales cycles, C-suite negotiations, and strategic partnerships . Experience working at an early-stage startup (Seed) and scaling it to Series A and beyond . Ability to build sales playbooks, define scalable sales processes, and implement a data-driven approach . Passion for customer engagement , spending 30%+ of time on customer calls . Strong ability to hire, coach, and develop top-tier sales talent. Preferred Requirements Bilingual (English & French) Strong preference for candidates fluent in both languages. Experience selling procurement, supply chain, or enterprise software solutions . Knowledge of Salesforce, HubSpot, or other leading CRM tools for sales operations and pipeline management. What We Offer Competitive salary with performance-based incentives. Equity options in a fast-growing startup. Opportunity to shape and lead the sales strategy at a high-growth company. A collaborative and dynamic work environment where your impact will be significant. If youre ready to take Axya to the next level, apply now and lets build something great together!