Our Company BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing brand and marketing dollars, BrandActive has what it takes to get the job done. Since 1998, BrandActive has scoped, budgeted, planned, and executed brand changes for many of the worlds most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions that will save them time and money and identify ways to operate more efficiently. Whether our clients are going through a one-time corporate rebrand, merger, acquisition, etc. or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, operate more efficiently, and build a better brand. For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster, and better solutions into everything we do! The Opportunity BrandActive has enjoyed a tremendous period of growth and is looking towards its next evolution, focusing on unifying go to market teams, scalability and sustainable growth. We are a niche firm, with a unique and differentiated selling proposition. To support our next phase of growth, we are seeking a highly organized and proactive Field Marketing Specialist, Contract to support BrandActives event marketing initiatives. Reporting to the Senior Manager, Sales Enablement, you will coordinate and execute conferences, speaking engagements, events, and webinars that drive brand awareness and client engagement. This is a one-year contract position with the possibility of extension, offering an excellent opportunity to make a meaningful impact on BrandActives growth and client engagement efforts. We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all our team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, better in everything that we do! We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members. BrandActive is going places join us and help make it an even better place to work. Responsibilities Event management & logistics Lead the sourcing and decision-making process for event sponsorships and speaking opportunities, reviewing attendee and speaker lists for alignment with our ideal client profile (ICP), and cultivating connections with key CMO communities (i.e. CMO Alliance) Plan and execute logistics for conferences, webinars, speaking engagements, and other events, prioritizing ROI and ensuring seamless delivery that aligns with BrandActives strategic goals and measurable business outcomes Secure speaking engagements at key industry events in front of our ICP, ensuring these opportunities drive revenue and enhance BrandActives market presence Coordinate conference logistics, including registration and booth setup; serving as the primary point of contact for event-related inquiries, managing vendor coordination, sponsorship negotiations, and attendee communications Support the coordination of training sessions and the creation of enablement resources and content, specifically related to conference logistic and sponsorships Expand sponsorship exploration, including presenting BrandActive as a sponsor, coordinating giveaways, collateral, and swag to align with brand and objectives Oversee the production of printed materials to support event participation, ensuring timely delivery and high-quality output Support the planning and execution of regional events, aligning efforts with organizational goals and priorities Contribute to the development of additional events and event strategies that support the businesss goals Manage event timelines, budgets, and resources to ensure efficient and cost-effective execution Build and maintain relationships with event organizers, vendors, and internal stakeholders to ensure effective collaboration and delivery Act as a liaison between BrandActive and event sponsors or partners, ensuring alignment and successful execution of sponsorships Marketing strategy & support Collaborate with internal teams to develop marketing strategies and plans, including promotional materials, attendee engagement strategies, and follow-up campaigns Partner with the content team to align messaging and materials with broader marketing objectives and business development goals Track and report on event metrics, including ROI, attendance, and engagement, providing actionable insights for future improvements Oversee webinar planning and execution, including platform management, content coordination, and audience engagement Collaborate with key stakeholders to develop speaking proposals, presentation materials, and event content Professional Development Take accountability for own development, creating and updating development plan as required, communicating with people leader around aspirations Accept and act on feedback provided Demonstrate inclusive and supportive behaviour when interacting with colleagues Contribute to internal initiatives that impact the client and/or team member experience Bring forward smarter, faster, better solutions to processes and identify opportunities to be more agile in day-to-day activities Establish and support an inclusive work environment where team members feel a sense of belonging by demonstrating inclusive values and behaviours Contribute to BrandActives core values of trust, agility, and growth Qualifications and Experience 5+ years of experience in event marketing, field marketing, or a related role Proven expertise in managing conferences, webinars, and speaking engagements, including logistics, content coordination, and audience engagement Strong business acumen with a results-driven approach, focused on ROI, brand awareness, and lead generation Strong project management skills, with the ability to manage multiple priorities, timelines, and budgets effectively Excellent communication and interpersonal skills, with a focus on collaboration and customer service Proficiency with event platforms and marketing tools such as HubSpot, Zoom, or Microsoft Teams Detail-oriented, organized, and adaptable, thriving in a fast-paced environment Passionate about creating impactful experiences that drive brand awareness and engagement
Job Title
Field Marketing Specialist, Contract