About Us HotTakes is a free-to-play, play-to-earn fantasy sports platform where users can win real cash through engaging sports prediction gamesall at no cost. By combining compelling content, strategic storytelling, and dynamic engagement strategies, we are redefining how sports fans interact with betting and fantasy gaming. If you have a deep understanding of content strategy, audience growth, and digital media, wed love to hear from you! Who Were Looking For You are a dynamic content strategist and leader who excels at managing cross-platform content initiatives. You have a proven track record of growing audiences, engaging users, and driving measurable impact through social media, newsletters, SEO, and influencer partnerships. You think both creatively and analytically, ensuring content aligns with business goals while fostering authentic audience engagement. Key Responsibilities Develop and lead content strategy across all platforms, ensuring alignment with business objectives and audience engagement goals. Oversee strategy, hiring, and management of contractors and contributors for social media channels, including TikTok, X (Twitter), Instagram, LinkedIn, and YouTube. Direct content production and growth initiatives for our blog and newsletter to enhance audience retention and brand authority. Manage and optimize the monthly content budget to maximize audience growth, impressions, engagement, and cross-platform interaction. Identify and pursue opportunities to acquire or invest in pre-existing digital audiences, content channels, and synergistic assets in the sports content and betting space. Drive SEO initiatives and technical content strategies to improve brand visibility, organic reach, and cost-effectiveness of content distribution. Build and nurture strategic partnerships with influencers and content creators to expand brand presence and engagement. Lead responsible gaming content efforts, ensuring investment in harm-reduction campaigns and educational initiatives. Work closely with the user acquisition team to analyze content performance, produce detailed reports, and refine marketing spend based on data-driven insights. You Have: 5+ years of experience in content strategy, digital media, or audience growth, preferably in sports, gaming, or entertainment industries. A deep understanding of social media growth strategies, audience targeting, and engagement tactics. Strong experience managing content budgets and optimizing spending for key performance metrics. A track record of successfully scaling content initiatives, growing social media followings, and enhancing brand reach. SEO and analytics expertise, with the ability to drive organic traffic and measure content effectiveness. Experience working with influencers, creators, and media partnerships to expand brand reach. Exceptional leadership and project management skills, with the ability to coordinate multiple content streams and stakeholders. Why Join Us? Make an Impact: Lead and shape the content strategy for a fast-growing sports gaming brand. Growth Opportunity: Join during a pivotal expansion phase and play a key role in driving audience and brand growth. Collaborative Team: Work with high-performing professionals across marketing, user acquisition, and business strategy. Remote Flexibility: Work from anywhere with the option for quarterly in-person team retreats. Competitive Compensation: Competitive salary, performance-based incentives, and benefits. Ownership & Equity: Be part of our growth story with meaningful equity participation. Compensation and Benefits Base Salary: $70,000 - $100,000 CAD, commensurate with experience. Performance bonuses for achieving KPI targets Remote Work Support: Receive benefits to enhance your work-from-home experience. Wellness Benefits: Access resources to support your health and well-being. Health and Dental Coverage: Comprehensive basic health and dental benefits. Paid Time Off: Leverage PTO to recharge and maintain work-life balance. What to Expect Were looking for a content leader who thrives in a fast-paced environment and is eager to innovate in the sports media space. Our hiring process includes a strategic content challenge and in-depth discussions to assess alignment with our vision. Apply Today If you''''re passionate about sports content, audience growth, and digital media innovation, we want to hear from you. Join HotTakes and help redefine the future of sports gaming engagement!
Job Title
Head of Content Strategy