Are you a seasoned graphic designer with a keen eye for aesthetics and a love of cats? tuft + paw is seeking a highly creative and detail-oriented Graphic Designer to join our team. This role is a unique opportunity to be the driving force behind our brand''''s visual identity across digital and print media. As the sole graphic designer on our team, you''''ll report directly to the Director of Brand Marketing and collaborate closely with other key stakeholders to create compelling designs that resonate with cat parents everywhere. In this pivotal role, you''''ll be able to lead our visual design efforts, ensuring consistency with our brand guidelines while contributing fresh, innovative ideas. Your work will have a significant impact on how our brand is perceived and will play a crucial part in our marketing and product strategies. We want to hear from you if you are proactive, detail-obsessed, and excited to have a significant impact on a small team. Core Responsibilities: Digital Marketing Materials Design performance ads with multiple versions to support our creative testing strategy. Design our weekly email newsletters with easy-to-digest content that resonates with cat parents. Support in the creation of assets for our Instagram, ensuring a cohesive and elevated brand experience. Design and optimize landing pages for conversion, incorporating A/B testing insights and best practices. Create visually engaging assets that help improve conversion on our website, as well as external sales channels such as Amazon and Chewy. Perform minor video editing to add 2D graphic movements. Consistently reflect upon performance metrics to iterate and improve digital asset designs. Project Coordination Manage multiple design projects concurrently, balancing deadlines and communicating with both internal and external stakeholders. Collaboration Present design concepts clearly and concisely, including mock-ups for presentations. Work independently and as part of a team to coordinate design efforts with the marketing department and other stakeholders. Actively seek and incorporate feedback to refine and optimize designs, managing input from multiple stakeholders. Brand Consistency Ensure all design work maintains a consistent look and feel, exploring new yet familiar ways to push the brands guidelines. Create promotional graphics and marketing materials that reflect the brands image and resonate with target audiences. Maintain brand standards and help evolve visual systems as we continue to grow into new markets and partnerships. Additional Responsibilities (As Needed): Retail Displays Conceptualize and create visually engaging retail displays such as endcaps, shelf labels, banners, POP displays, and visual merchandising materials. Print Marketing Materials Design and produce printed assets for various marketing needs, including packaging inserts and activation materials. Packaging Design Own all aspects of our packaging design, including concept development, structural design, generating dielines, proofing, and prototypes. Collect feedback from stakeholders and ensure the final design meets production standards and specifications. Oversee the day-to-day process of packaging development and liaise with the Product Design team to follow up on sample development and modifications. Photo Editing Edit product and lifestyle photos, creating realistic photo manipulations and ensuring color matching. Requirements Minimum of 5 years of graphic design experience with a strong portfolio showcasing digital, print, and packaging projects Degree in Graphic Design or equivalent professional training Proven experience in: Digital design (performance ads, email newsletters, landing pages) Understanding of responsive design and digital best practices High-volume, deadline-driven e-commerce environment Technical proficiency in: Adobe Creative Suite (Photoshop, Illustrator, InDesign) Figma Basic motion graphics and photo retouching Strong design fundamentals (typography, color theory, layout) Ability to: Interpret data insights to improve design effectiveness Manage multiple projects and deadlines Collaborate effectively with cross-functional teams Self-motivated with a growth mindset Location: Remote (with optional co-working spaces and monthly meetups in Toronto and Vancouver) About tuft + paw: A design company for life with cats. Were a team of designers, engineers and cat behaviorists who are committed to creating products that elevate the home we share with our cats. We''''re a young company and our culture is always evolving, but some things will never change: we love cats (obviously), and we value results-driven, self-motivated, smart, and resourceful people. Our team members are encouraged and expected to make a massive impact on company processes, growth and success. Freedom and flexibility to set your own hours and work from wherever you want We''''re remote, but we also have optional co-working spaces and monthly meetups in Toronto and Vancouver We respect your time and use tools like Loom and Asana to avoid big group meetings We thrive on feedback (regardless of seniority) and see failures as learning opportunities. There will be ample opportunities for professional growth and development as a small but growing start-up
Job Title
Graphic Designer