Vacarya is reshaping the short-term rental industry by empowering ambitious entrepreneurs with the leases, tools, and strategies they need to build profitable Airbnb businesses. Our brand is rooted in performance, integrity, and a relentless drive for growth. Were looking for a Content Strategist with a deep understanding of strategy, production, and editing to join our creative team and elevate our digital presence. This role is responsible for developing and executing content strategy for Vacaryas Instagram and social media presence - end to end (from pre-production to editing, publishing, and performance analysis). Youll work closely with the founding team to craft engaging, high-impact content that attracts and converts our target audience. About Vacarya Vacarya is redefining Airbnb rental arbitrage. We provide a done-for-you Airbnb service, managing everything from sourcing pre-approved leases to designing and setting up properties. Our clients manage daily operations, but were here to guide and support them every step of the way to ensure their success. What You''''ll Do Own Content Strategy & Execution: Develop minimum 50 pieces of content (reels and graphics) per month and implement a high-performance Instagram content strategy aligned with Vacaryas brand and business goals. Lead Production & Editing: Oversee content creation from ideation to execution, ensuring high-quality, engaging, and conversion-driven content. Stay Ahead of Social Trends: Leverage best practices in hooks, pacing, structure, music, and graphics to produce content that stands out. Create & Optimize Systems: Document best practices, develop repeatable workflows, and refine processes for maximum efficiency and impact. Analyze & Improve Performance: Track content performance metrics, adapt based on insights, and optimize for audience growth and engagement. Skills Extensive knowledge of Instagram and other short form social content. Proven experience in growing social media accounts, editing and platform strategy. Proficiency in video editing software and image/graphic editing tools. Ability to analyze performance metrics to guide strategy. Entrepreneurial and results-oriented mindset. Organized and have ability to manage multiple deadlines while keeping high-quality work. Attention to detail to produce error-free content. Effective written and verbal communication skills. We are a startup! There needs to be a willingness to adapt to changes. Goals Solidify a clear content strategy to ensure we are poised for viewership growth leading to increased awareness, engagement, and leads. Produce a diverse range of high-quality content that balance providing value, creating relatability, and leveraging viral social trends. Report on Instagram metrics every week to founders and use the data to improve strategy each week. Adhere to weekly posting cadences to ensure we achieve growth and engagement goals. Why Join Vacarya? At Vacarya, were not just building a business; were creating opportunities. Join a team thats empowering individuals to achieve financial freedom through Airbnb arbitrage. Heres what we offer: Competitive salary and benefits package. Opportunity to shape and lead our media department from the ground up. A dynamic and collaborative work environment where your ideas matter. Growth opportunities as we expand our client base and team. Compensation: $100,000 to $120,000 Ready to Apply? If youre excited about helping clients succeed, enjoy building meaningful relationships, and are ready to make a lasting impact, wed love to hear from you. Please send your resume and a brief introduction to careers@vacarya.com .
Job Title
Content Strategist