Job Summary We are seeking a dynamic and socially savvy Senior Influencer and Content Marketing Specialist to lead our influencer marketing and support organic social media efforts. This role is crucial in driving brand visibility and engagement through strategic influencer partnerships, creative mailers, innovative content creation, and effective budget management. The ideal candidate will have a proven track record in influencer and content marketing, a strong ability to identify and leverage high-performing content, and an undeniable passion for the beauty industry. This position reports directly to the Brand Marketing Manager of Innisfree . Principal Accountabilities Responsibilities include but are not limited to: Influencer Partnerships : Support outreach, development, and maintenance of authentic, long-term partnerships with Canadian influencers and creators. Conduct ongoing discovery of new influencers and manage relationships with existing partners. Oversee product seeding and restocks for influencers. Campaign Management : Collaborate with agencies to ideate, design, and execute product mailers and events for launches and key brand moments. Curate and maintain influencer distribution lists for mailers, brand events, and gifting initiatives. Create campaign partner proposals for internal review and alignment. Manage influencer outreach, briefing, negotiation, content review, and partnership execution to ensure campaigns meet objectives and timelines. Oversee paid influencer campaigns, including posting TikTok ads and providing performance insights with optimization recommendations. Track and analyze campaign performance, preparing post-mortem ROI reports for internal stakeholders. Social Media & Content Creation : Partner with the organic social team to develop in-house content optimized for each social channel and aligned with campaign objectives. Support the organic social team with content creation, daily content publishing across Innisfrees social channels, and community management (engaging with earned content, tags, mentions, comments, and DMs). Administrative Responsibilities : Ensure timely submission of all contract agreements and invoices. Archive files and update project trackers to maintain organized workflows. Ad hoc requests related to influencer and content marketing. Qualification, Experience and Skills Post-secondary degree or diploma required, preferably in Marketing, Media, or Communications. 3 to 4+ years of relevant experience in influencer marketing, organic social media, or paid media roles. Previous experience in marketing for a brand or agency with a similar target customer profile preferred (e.g., K-beauty, beauty, lifestyle). Hands-on involvement in events, mailers, partnerships, and sponsorships. A ''people person'' with excellent written and verbal communication skills. Strong understanding of the beauty industry, pop culture, and current social media trends. Passionate about social media and influencers/creators with meaningful impact. Detail-oriented with the ability to prioritize tasks and meet deadlines effectively. Proven ability to work collaboratively in a team setting as well as independently with minimal supervision. A genuine love for the beauty and lifestyle industries and a creative mindset to drive engagement and innovation. We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.
Job Title
Sr. Influencer & Content Marketing Specialist, INNISFREE