CA EmploymentAlert | Marketing Director
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Job Title


Marketing Director


Company : Kindred Home Care


Location : Fredericton, New Brunswick


Created : 2025-02-17


Job Type : Full Time


Job Description

Director of Marketing Wanted: Must Love Big Challenges & Bigger Impact You: A marketing pro (A players only! ) who can craft compelling campaigns, build brands, and make data-driven decisions. The kind of person who gets fired up by ambitious goals and actually enjoys rolling up your sleeves to make things happen. Comfortable being the first marketing hirebecause you dont just execute strategies, you build them. Us: A fast-growing, industry-shaping home care company that went from delivering 200,000 hours of care in 2013 to 1,200,000 hours in 2024 (and were just getting started). A small but mighty exec team that tackles big challenges and prioritizes making real impact in our clients lives. Not your average corporate machine - just a driven team with a big vision: 3.6 million hours of care by 2030 . The Gig: Were looking for a Director of Marketing to build our marketing function from the ground up . Thats right, you get to create the playbook, help define the brand, and drive growth. No legacy baggage. No rigid corporate hierarchy. Just a blank slate and the resources to make things happen. What Youll Do: Develop & execute a killer marketing strategy. Define our brand voice and messagingmake us stand out. Own digital marketing, content, social media, and campaigns. Run paid ads, partnerships, and events (and make sure they actually work). Track performance, optimize campaigns, and drive ROI. Work closely with the sales & leadership team to attract more customers. Stay ahead of trends, because marketing waits for no one! What You Bring: 5-10 years of experience in marketing (ideally high-growth or service-based). A track record of building & executing successful marketing strategies. Deep expertise in digital marketing, content creation, and lead gen . Strong communication skillsbecause marketing is all about storytelling. Hands-on experience with marketing automation, analytics, and CRM tools. A data-driven mindset (we love creativity, but results matter). A get-it-done attitudeyou dont wait around for instructions and have a personal bias for action. Why You Should Apply: Be the first marketing leader at Kindred and build something that matters. Work directly with leadershipyour work will have a real impact. No bureaucracy, no micromanagingjust freedom to execute . Be part of a team that values innovation, ambition, and smart risk-taking. Join a fast-growing company with a mission that actually measurably improves lives. Were not looking for just any marketer. We need a bold, strategic, roll-up-your-sleeves kind of leader whos ready to make an impact. If youre the type of person who reads this and thinks, Hell yes, lets do this, we want to hear from you. At Kindred Home Care, we know the best ideas come from diverse perspectives. Were all about real people, real impact , and a workplace where everyone belongs. No matter your background, identity, or what makes you uniquely you, if you bring passion and talent, youve got a place here. Lets build something great together. Apply now.