Summary As the Assistant, Digital Activation, your primary role is to provide support and assistance in the planning, execution, and optimization of digital marketing campaigns. You will work closely with the Strategy and Digital Activation teams to ensure the smooth implementation of digital strategies across various channels. Responsibilities Learn and utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts. Coordinating with team members to develop campaign plans and strategies. Develop interest targets following agency and client-specific best practices. Assisting in the planning and execution of digital marketing campaigns across various platforms. Supporting activation teams by performing quality checks and utilizing campaign management tools. Collaborating with cross-functional teams to ensure seamless execution of digital campaigns. Compiling and organizing campaign data for reporting to clients. Assist with daily budget pacing and Prisma inputs. Monitoring and analyzing campaign performance metrics, providing insights and recommendations for optimization. Analyze campaign performance data to write insights for ongoing client reports. Maintaining digital marketing calendars to ensure timely campaign execution. Support the translation of data and research into meaningful insights, stories and brand strategies. Monitor client, competitor and industry changes. Conducting research and staying up-to-date with industry trends and emerging digital marketing technologies. Education Relevant post-secondary education, training, or equivalent experience Certifications Certified Digital Marketing Professional: Programmatic, Social platform certifications Skills Microsoft (Intermediate) - Powerpoint (Intermediate), Excel (Intermediate), word (Intermediate), Sharepoint (Intermediate), Teams (Intermediate) Google Suite (Developing) of Tools including Google Analytics (Developing), Ads Editor (Developing), Campaign Manager (Developing) Search Engine Optimization (SEO) (Developing) Social Media Platforms (Developing) Programmatic Platforms (Developing) SmartSheets (Developing) Quicksight (Developing) Data Asset Management Systems (Developing) Chime (Developing) Experiences Experience in an account management, internship or account support role focused on delivering and optimizing paid social marketing and/or other interactive advertising campaigns is an asset Experience in audience analysis and insights Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
Job Title
Digital Activation Assistant