At SUNPAN, we are dedicated to transforming home furnishings and delivering exceptional experiences through the passion and enthusiasm of our team. As a fast-growing leader in the industry, we pride ourselves on our commitment to diversity, excellence, and the professional growth of our employees. As a Great Place to Work certified company for four years running, SUNPAN offers a thriving environment where creativity and innovation are encouraged. We invite individuals who excel in these areas to explore career opportunities across various departments and join a company that values and nurtures its talent. We are seeking a talented and motivated Copywriter to join our dynamic Marketing team. Reporting to the Digital Marketing & Communications Manager, this role requires a passion for storytelling and an ability to craft compelling product and marketing copy. The Copywriter will play a key role in delivering fresh and captivating content to engage customers across both online and offline channels. PRINCIPAL FUNCTIONS & OBJECTIVES Content Development: Write compelling product and collection descriptions that incorporate storytelling, key features, and benefits while optimizing for SEO. Brand Consistency : Adhere to the brand voice across all copy, ensuring consistent yet tailored content for showrooms, printed materials, the company website, email campaigns, and more. Cross-Department Collaboration: Work collaboratively with various departments to brainstorm and communicate timely, refreshed content. Editorial Planning: Maintain an editorial calendar and contribute ideas to the overall content strategy in partnership with the content and marketing team. SEO Optimization: Assist the digital and website teams in performing regular content audits, optimizing copy for SEO, and analyzing site analytics to improve content performance. Content Management: Organize and manage content in a user-friendly library for the marketing department. Creative Collaboration: Partner with internal and external creative teams, including photographers and graphic designers, on content creation projects. Documentation Support: Assist the marketing department in maintaining internal documents such as Standard Operating Procedures, policies, and contracts. Additional Duties: Support other ad hoc projects and tasks as assigned. KEY SKILLS AND EXPERIENCE Professional Experience: 3+ years of experience in copywriting or content marketing. Educational Background: Post-secondary degree in Business, with preference for Marketing, Advertising, Communications, Journalism, or a related field. Industry Knowledge: Interest or experience in the furniture and interior design industry is an asset. Communication Skills: Exceptional written and verbal communication abilities. SEO Knowledge: Practical understanding of SEO best practices. Attention to Detail: High level of accuracy and meticulous attention to detail. Organizational Skills: Extremely organized with the ability to meet tight deadlines. We appreciate the interest of all applicants; however, only those candidates selected for an interview will be contacted. Sunpan Trading & Importing Inc. is an equal opportunity employer, and we believe that diversity is the reason behind our success. We are committed to fair and accessible employment practices. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process. Applicants should make their needs known by contacting us in advance. Our HR department will consult with you so that arrangements can be made for reasonable accommodation.
Job Title
Copywriter