About Powersmiths/Socomec: Powersmiths is a member of the Socomec SAS corporate family of companies, a global organization with nearly a century of success in providing innovative solutions within the energy industry. Powersmiths provides integrated energy and environmental solutions, and with Socomec SAS, integrated products for energy storage and critical power. Our products are designed for a wide range of applications in the building renewal market space, data centers, power distribution, power management and critical power markets. Powersmiths team of highly skilled professionals has been serving the market for over 20 years. Our customers are located across the USA and Canada. As an independent manufacturer, with 12 international manufacturing sites, Socomec is known for its innovative, high-quality products. We have grown to a global team of over 4,500 employees. Socomec is comprised of 30 subsidiary companies worldwide, with a strong and growing presence in North America. Job Summary: The Technical Product Marketing Specialist will be responsible for developing and executing marketing strategies, while providing technical support, that effectively communicates the technical aspects and benefits of our products to both technical and non-technical audiences. This role requires a deep understanding of the product''s technical features, required technical sales support, market trends, and customer needs to create compelling marketing materials and campaigns. Key Responsibilities and Accountabilities: Pre Sales Support: Provide Technical product support (STS, PDU, UPS and RPPs) Coordinate quote and pricing activity Manage Submittal and CDE requests Work as a liaison between sales people, engineering and operations Create operating instructions and manuals for installation and customer use and other technical documentation. Coordinate, perform and manage factory witness tests with customers. Sales Enablement - To empower the sales team with the tools and resources they need to close deals effectively. Create and update sales decks, product briefs, and objection-handling guides. Organize and facilitate product training sessions for the sales team. Collect feedback from sales on product positioning and improve materials accordingly. Market Research & Competitive Analysis - To provide insights into the market landscape and help inform product positioning. Conduct research on market trends, competitors, and customer preferences. Analyze competitor products and create comparison reports. Identify opportunities for differentiation based on research findings. Product Positioning & Messaging - To ensure clear, consistent, and compelling communication of product value. Assist in developing positioning statements and messaging frameworks. Create product-specific content, including value propositions and benefit-driven messaging. Ensure messaging consistency across marketing channels. Content Creation & Collateral Development - To support marketing and sales teams with high-quality content that drives engagement and conversions. Develops marketing materials related to the power conversion product offerings (UPS, STS and PDUs) in North America, in collaboration with the corporate product marketing department and business development team. rate with the content marketing team to produce blogs, emails, and social media posts. Maintain and update a repository of product collateral for internal and external use. Go-to-Market (GTM) Support - To assist in the successful launch of new products or features. Support the planning and execution of product launches. Coordinate with cross-functional teams (product, marketing, and sales) to ensure launch readiness. Track and report launch outcomes based on pre-defined KPIs. Campaign Execution & Demand Generation - To drive awareness and demand for the product through targeted campaigns. Assist in the development and execution of product-specific marketing campaigns. Collaborate with the digital marketing team to optimize campaigns for better performance. Monitor campaign results and provide recommendations for improvement. Customer Engagement & Feedback - To improve product adoption and customer satisfaction through continuous engagement. Gather and analyze customer feedback to identify product improvements. Support customer success teams by providing product-related resources and content. Help manage customer reference programs and testimonials. Travel to visit key customers for market intelligence and customer support. Performance Tracking & Reporting - To measure the impact of product marketing initiatives and improve future strategies. Track key performance indicators (KPIs), such as product adoption, campaign engagement, and sales enablement effectiveness. Prepare regular reports on product marketing activities and outcomes. Use data insights to refine product positioning and GTM strategies. Cross-Functional Collaboration - To ensure alignment between product, marketing, and sales teams. Act as a liaison between product management, sales, and marketing teams. Participate in regular cross-functional meetings to stay updated on product developments. Share product updates and insights with relevant stakeholders. Adherence to all company policies, including health and safety regulations. Essential Qualifications, Experience and Skills: Bachelors Degree in Electrical Engineering or Power Conversion Engineering. 3-5 years of experience in technical sales support and marketing of electrical and/or power conversion products. Strong English language verbal and written communication skills. Strong marketing skills including experience in preparing marketing collaterals and professional presentations. Digital marketing knowledge and experience. Strong technical writing skills; able to clearly convey concepts in writing and prepare concise technical documentation/manuals for power conversion products. Familiar with ERP systems and other sales tools such as Salesforce. Thrives in a fast-paced innovative environment where several interdependent technologies and products are being developed simultaneously. Demonstrates initiative and a passion for achieving results. Resourceful, innovative and energetic. Strong collaboration and teamwork skills. Strong project management and organizational skills. Must be legally authorized to work in US/Canada. Ability to travel to international destinations; must possess and maintain a valid passport for international travel. Working Conditions: This role is located in an office environment with occasional need to visit the manufacturing environment. Must be available for possible occasional business travel to international locations (e.g. USA, France). Compensation: Powersmiths/Socomec provides competitive compensation and a group benefit package If you believe you have the necessary skills and experience for this job, please upload your rsum and apply through LinkedIn. Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment. We thank all those who apply. However, only those candidates selected for an interview will be contacted.
Job Title
Technical Product Marketing Specialist