Join the team at Carson Dunlop as a Digital Marketing Specialist and play a key role in driving business growth! Were looking for a results-driven marketer to execute high-performance paid advertising campaigns, optimize our CRM for lead management and automation, and enhance our website for maximum user engagement and conversions. If you thrive in a dynamic environment and are passionate about digital strategy, wed love to hear from you! Carson Dunlop is a leader in the home and commercial property inspection industry, offering best-in-class home inspection services, commercial building assessments, and industry-leading training through the Carson Dunlop School of Home Inspection. We also provide Horizon Inspection Software, the premier reporting tool for home inspectors. RESPONSIBILITIES Paid Digital Advertising: Manage and optimize paid digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified leads. Develop audience targeting strategies, conduct A/B testing on ad creatives, copy, and landing pages, and continuously analyze performance metrics to refine and improve campaign effectiveness. CRM & Lead Management (HubSpot): Optimize and manage HubSpot CRM for lead capture, nurturing, and segmentation. Develop automated workflows to enhance engagement and conversions while building and refining reporting dashboards to analyze campaign and lead performance. Website Management: Manage and update our WordPress website to enhance user experience and SEO.Implement conversion rate optimization (CRO) strategies to drive engagement and lead generation while collaborating with content and design teams to refine landing pages and marketing assets. QUALIFICATIONS 3-5 years of experience in digital marketing, with a strong focus on paid advertising, CRM management, and website optimization. Proven experience managing campaigns on Google Ads, Meta Ads, and LinkedIn Ads with a track record of success. Proficiency in HubSpot CRM, including lead automation, email marketing, and reporting dashboards. Strong understanding of Google Analytics, Google Tag Manager, and data-driven decision-making. Experience managing and optimizing websites using WordPress. Knowledge of SEO, A/B testing, and conversion rate optimization (CRO) is a plus. Ability to analyze data, generate insights, and implement actionable recommendations. WHY WORK WITH US? Competitive salary and benefits package A collaborative and innovative work environment with a hybrid arrangement that combines in-office teamwork and remote flexibility Opportunities for professional growth and development Ready to take the next step in your content marketing career? Submit your resume, portfolio, and a brief cover letter explaining why youre the perfect fit for the Digital Marketing Specialist role at Carson Dunlop. Carson Dunlop is an equal opportunity employer that values diversity and is dedicated to fostering an inclusive environment for all employees. We are committed to meeting the accessibility needs of all applicants throughout the recruiting and selection process.Please let us know about any accommodation and/or support requirements.
Job Title
Digital Marketing Specialist