Marketing Specialist - Team Lead (Agency) Do you excel in the high-energy world of agency marketing? Are you a pro at crafting and deploying strategic campaigns, balancing budgets, fostering client trust, and driving measurable outcomes? If your answer is yes, we want to meet you! BubbleUP Marketing is seeking a Strategic Marketing Lead to join our vibrant and hardworking team. This role is the thinker and planner. This role focuses on campaign planning, client satisfaction, and guiding the team toward strategic success. Reporting to the General Manager, youll partner daily with marketing specialists and our sales team to deliver outstanding results. The main focus of this role is ideation, planning, and campaign strategy. We are not looking for individual department staff at this time (copy, design, ads, etc). You are the one coaching and mentoring the team to greatness, not writing the copy, making the creatives, or scheduling the posts. Leadership and full-scale marketing experience are non-negotiable. Agency experience is non-negotiable for this role, as the pace and expectations differ greatly from an internal marketing position. While we provide a fun and balanced work environment, the role demands juggling multiple priorities and consistently delivering top-tier work. The ideal candidate has a proven track record of collaborating with internal teams and external partners to deliver results in a fast-moving, results-driven environment. At BubbleUP, were serious about results and culture. We celebrate wins, encourage work-life balance, and inject a sense of fun into every day. We prioritize transparency, results, and a supportive workplace culture.Whether its a quick spin on our Google bike or crafting campaigns over gourmet coffee, youll find a place here to thrive and grow. In your cover letter, let us know what your favourite mid-day beverage is. This is a required step. What are we scouring your resume for specifically? Client Relationship Management Serve as the key accounts client liaison, offer strategic guidance, build trust, and drive retention. Collaborate closely with Marketing Specialists and client teams to maintain efficient, timely communication. Ensure proactive communication with clients to anticipate needs, mitigate challenges, and maintain alignment. Marketing Strategy & Campaign Management Work with the strategic team to develop, implement, and oversee marketing strategies, ensuring KPIs are met and within budget. Monitor campaign performance, set and track benchmarks/KPIs, and provide strategic recommendations for improvement. Collaborate with internal teams (design, sales, web development) to ensure seamless execution aligned with client objectives. Craft unique ideas and out-of-the-box advertisements and messaging for client campaigns, leveraging a complete understanding of marketing strategies and tools. Conduct meetings to review account performance, refine strategies, and discuss future initiatives. Cross-Functional Collaboration Work closely with digital marketing, web, design, and copywriting teams to ensure campaigns are integrated across all platforms. Align brand strategies with overall business goals, ensuring cohesive messaging across all channels. Data-Driven Decision Making Leverage industry trends, market research, and analytics to shape strategies and inform decisions. Regularly review performance metrics and optimize campaigns for improved ROI. Account Growth & Upselling Identify and capitalize on growth opportunities within existing accounts. Recommend services to existing clients, ensuring alignment with their evolving needs and objectives. Collaborate with the sales team to increase opportunities Project Management & Delivery Ensure the timely, on-budget delivery of projects while continuously monitoring performance. Utilize project management tools to manage timelines, budgets, and tasks efficiently. Promptly communicate changes in services, budget, or deadlines to relevant teams and clients. Client Onboarding & Process Improvement Lead the onboarding of new clients, participating in strategy sessions to define objectives and ensure smooth transitions. Collaborate with operations to refine processes, create/edit SOPs, and support team members in executing client needs. Team Leadership (non-negotiable) Provide constructive feedback and guide marketing specialists with insightful questions about the how and why behind their tactics. Delegate tasks effectively, monitor team workloads, and ensure deadlines are met. Review and refine marketing materials to maintain quality and consistency across all touchpoints. Attend and/or lead department meetings and provide ideas and strategies on accounts. Must-Have/Deal Breakers (top candidates will showcase these in their resume) Experience in a marketing agency setting is a must Experience in marketing manager, leadership, or supervisory role is a must Team mentorship and coaching Ability to ideate with the team on multiple clients simultaneously Creative, out-of-the-box marketing methods that push the boundaries to achieve exceptional results Personable and team-oriented disposition- you must be able to integrate into our incredible existing team About You You have a proven work history (references required) You are confident in your decision-making skills and always take ownership of your decisions (good or bad) You are a quick learner and a high producer You are extremely reliable and can be counted on to follow through You use a systems to organize yourself, your tasks, and your workload What We Are Seeking Fit - First and foremost, we are looking for the right team fit Experience - You naturally thrive in demanding agency life Education - You know full-scale marketing inside and out, and you understand sales methodology Good to know This is an in-office position from 8 a.m. to 4 p.m. (West Edmonton) The timeline of this hire is until we find the perfect candidate Reference checks will be conducted for all shortlisted candidates This is not an entry-level position Interviews will be conducted in person (West Edmonton) You can look forward to Salary of $69,634 - $77,826 to start, depending on experience 3 weeks of vacation and 5 personal days annually Professional Development Health Benefits and RSP Matching Other perks like really cool people, snacks, and a modern workspace BubbleUP Marketing is an equal-opportunity employer. While we appreciate all interested applicants, only those who meet the qualifications and follow the instructions listed in the posting may be contacted.
Job Title
Marketing Specialist - Team Lead (Agency)