About Achievers The 'Achievers Employee Experience Platform' empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at to learn more, and check out our platform in action here . Join us in our mission to Change the Way the World Works! Our commitment to you: At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences. As the Marketing Automation Specialist, you will be primarily responsible for delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retain customers. The successful candidate will be able to work at both strategic and tactical levels working to bring B2B marketing campaigns to life to drive desirable user experiences and business outcomes. Responsibilities: Build and launch marketing programs within Marketo, including campaign building, list uploading, and related email tasks. Develop and refine processes to optimize team efficiency and collaboration. Socialize new processes and ensure they are adopted. Work closely with the Sr. Email Marketing Specialist on designing and building email templates, executing nurture campaigns, and planning the email calendar. Find opportunities to enhance email marketing efforts, collaborating with stakeholders to find ways to improve email both creatively and strategically. Partner with the Marketing Operations Specialist to lead administration of Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, building/maintaining lead scoring, and auditing data. Optimize, build, and enable our list segmentation and audience targeting approach. Consult on initiatives with stakeholders on the demand generation, product marketing, content, and website teams, and cross-functionally with other teams as needed. Create and maintain documentation and standard operating procedures. Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team. Requirements: 2+ years proficient experience with marketing automation platforms (Marketo, Pardot, Salesforce Marketing Cloud, Hubspot) Strong understanding of email marketing best practices, deliverability, and regulatory/compliance for email communications (CASL, GDPR, CAN-SPAM, etc.) Proficiency in email campaign management, including triggered and ad-hoc emails. Bachelors degree or equivalent work experience Knowledge of HTML, CSS, and responsive email design Project management experience is a plus Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines. Self-motivated, with the flexibility to work effectively as part of a team or autonomously. Why youll love working at Achievers: We are passionate about disruptive technology thats rooted in science, research and data. We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture! We foster an environment of connection, security, and community. Youll feel at home, without reservation. We believe in moving quickly, failing fast, and adapting to change. We enjoy coming to work every day because we believe in our product and love our culture. Were committed to achieving excellence in everything we do. Benefits & Perks for permanent full time employees: Competitive Pay Parental Leave Top-up Health Benefits and Life Insurance Coverage Upon Your First Day RRSP Matching Flexible Vacation Employee and Family Assistance Program Full access to the LinkedIn Learning Library Internal Mentorship Program Employee-Led Employee Resource Groups A beautiful office space located in Liberty Village, Toronto Participation in our Points-based Employee Recognition Program Opportunities for professional development and career growth Our work environment: Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication. Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard. Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates to apply to join our A-Player family. Accommodations are available on request for candidates taking part in all aspects of the selection process. Achievers is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. #J-18808-Ljbffr
Job Title
Marketing Automation Specialist (1-year Contract)