MOXIES has been proudly serving local customers for over 35 years, and we continue to grow with the best people on our team! With 66 restaurants in Canada and the US, you need not look any further than your local MOXIES to understand the secret of its success: employees who enjoy a lively, energetic, and fun work atmosphere; the opportunity to create a memorable dining experience for our guests every day; a competitive wage and benefits package; and opportunities to grow personally and professionally. The Role Reporting to the Senior Director, MOXIES Marketing & Brand, you will be responsible developing regional marketing plans, along with other important elements of the business including, TOD (take-out & delivery) and Gift Cards. In this role, you will develop a deep understanding of how MOXIES guests needs, attitudes behaviors, and their ideal dining experiences may differ by market. You will be responsible for ensuring that our national MOXIES marketing campaigns are effectively rolled out in-store and work with our restaurant operators to create themed, localized marketing plans for regional clusters of restaurants. You will build strong relationships with our operators (both corporate and franchise) and national vendors. You will work closely with other departments in developing, executing, and optimizing program strategies, including objectives, actions, timelines, measurement processes, and KPIs. The Senior Marketing Manager will also have a key role in the launch of marketing plans for our new restaurant openings and re-openings. You will become obsessed with making Moxies Famous and driving guest count. A Typical day: Support the roll-out of national campaigns, ensuring effective execution in-store Lead the Local Store Marketing strategy and own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels/stores, internal roll-out communications, and post-campaign reporting and analytics Foster strong relationships with our restaurant operators to increase marketing participation and effectiveness at the store level Main point of contact with our national vendors, building strong campaigns that put Moxies at the forefront and securing as much support and marketing dollars as possible Work with stores to assess which local/regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics. Collaborate with key stakeholders internally (marketing leaders, operations leaders, GMs, Franchisees) to ensure adequate timelines are set and met for campaign planning, execution, monitoring, and ROI reporting Build the marketing calendar for LTO, TOD & Gift Card executions, ensuring brand presence during pivotal moments (Holidays, long weekends, etc.) Explore and build new partnerships that offer turn-key solutions, pushing our TOD & Gift Cards programs Provide recommendations for future strategic initiatives through competitive analysis in each region Manage the LSM, Gift Card & TOD budgets Manage the LSM coordinator, including weekly status meetings, priorities, development and performance evaluations About You: You are a self-starter; you thrive on identifying areas of opportunity and make informed recommendations on how to develop and execute these initiatives You have a passion for hospitality and storytelling across various marketing channels Youre able to see the bigger picture and prioritize tasks accordingly Youre not afraid to ask for help when you need it! Youre a person of integrity, honesty and trust. These attributes are important to you, and they are at your core. You are hands-on and love meeting new people You have a working knowledge of a wide variety of marketing strategies, channels and tactics and a track-record of delivering marketing campaigns You are data focused. You collect, analyze and leverage data with the aim of continuously improving business processes, increasing productivity, and ensuring the marketing programs you deliver achieve maximum impact You are a great communicator. You shine when you can pass on knowledge about your craft and gather requirements from stakeholders. You can articulate your thoughts clearly, with various audiences, including executives, peers and partners. You have a minimum of 8 years of relevant marketing experience You have a degree or diploma in a marketing related field You want to work in a positive and collaborative environment and are dedicated to both the growth and development of the business as well as yourself Other details This is a mat-leave contract of approximately 14 months This role based out of one of our locations within the GTA with a hybrid onsite/remote work policy. Some travel is required How to Apply To apply, please submit your resume and cover letter to with the subject line: ''Application for Moxies Sr. Marketing Manager - [Your Name].'' About Moxies: Founded in Calgary in 1986, MOXIES is a premium casual restaurant chain that operates in 66 locations in both Canada and the US. Our restaurants are both company-owned and franchised operations, located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Newfoundland, Texas, and Florida. The brand has plans for further expansion across North America, with several new units already in development. Every MOXIES is richly decorated and provides an upscale dining environment where everyone feels comfortable. With an emphasis on stellar service combined with a full-service menu, our guests gather at MOXIES for a delicious and memorable dining experience. Our menu offers globally inspired flavors made with fresh ingredients and served with a friendly, fun and energetic approach to hospitality. We dont simply hire outstanding people, we build outstanding teams that are recognized industry-wide for their passion, innovation, spirit, creativity, and dedication. MOXIES attracts the kind of people that make work feel like play; the kind of people who are full of life with a talent for making others feel special. If that sounds like you, please tell us more about yourself and apply now. About Northland Properties MOXIES operates as a division of Northland Properties Corporation. Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties is the force behind well-known brands including The Sandman Hotel Group, The Sutton Place Hotels, MOXIES, Chop Steakhouse & Bar, Dennys Restaurants, Shark Club Sports Bar, Portmarnock Hotel and Golf Links, Revelstoke Mountain Resort, Grouse Mountain, The Dallas Stars, Northland Asset Management Company and more to come
Job Title
Senior Marketing Manager - Regional & LSM (Contract)