Assiniboine Park Conservancy (APC) is a place where people share the wonders of nature in a way that inspires them to conserve it for the future. The Assiniboine Park Conservancy has been revitalized and reimagined, emerging as a sanctuary of inspiration that beckons individuals to embrace the wonders of nature and join in the collective effort to conserve it for generations to come. The Assiniboine Park Conservancy is seeking a leader to serve as its Senior Vice President of Engagement & Guest Experience. This newly created role will implement and drive revenue growth, inspire collaboration across the organization, aligning diverse teams and functions to deliver exceptional guest experiences and maximize APCs impact as a world-class destination. Reporting to the President & CEO, the Senior VP will oversee marketing, communications, sales, events, and guest services, uniting these functions under a cohesive strategy that enhances APCs brand and reputation while inspiring innovative guest engagement. This is an exciting opportunity to shape the future of an iconic Manitoban institution that includes Assiniboine Park, the Zoo, and The Leaf, ensuring it continues to delight visitors for generations to come. This position is a great opportunity for an experienced executive leader who thrives in collaborative environments focused on the customer experience and who excels at bridging the gap between engagement and guest experience. Responsibilities: Strategic Leadership: Develop and implement a centralized growth and revenue strategy across APCs guest engagement functions, aligning teams and fostering collaboration to achieve strategic goals. Revenue Growth: Drive revenue through events, memberships, ticket sales, and corporate partnerships. Guide marketing and sales strategies to enhance member privileges, build APCs brand, and grow attendance for both new and returning visitors. Innovation & Creativity: Lead the team in exploring innovative marketing campaigns, promotional themes, and events that create unique, memorable guest experiences, inspiring repeat visits and deepening engagement. Operational Excellence: Oversee the development of annual plans for sales, events, and guest services, ensuring they align with APCs strategic objectives, achieve revenue targets, and deliver a seamless guest experience. Team Empowerment: Mentor and motivate directors and their teams, promoting a culture of collaboration, innovation, and accountability. Break down silos to ensure cohesive execution of initiatives across departments. Ambassadorship: Represent APC to corporate sponsors, tourism partners, and the broader community, fostering goodwill and building relationships that advance APCs mission and vision. Data-Driven Strategy: Leverage market research and analytics to guide decision-making, monitor performance, and refine strategies for maximum impact. The Ideal Experience and Background: You are a strategic thinker and creative problem-solver with a proven track record of leadership in marketing, communications, sales, events, or guest services. You thrive in collaborative environments, inspiring teams to deliver exceptional results while fostering innovation and inclusivity. At least 15 years of senior leadership experience, with experience in aligning strategies across marketing, sales, events, and public engagement. A demonstrated ability to grow revenue through data-driven insights, creative promotions, and innovative event strategies. Strong client relationship and negotiation skills, with experience managing corporate partnerships and leading through change. A passion for enhancing guest experiences and delivering world-class programming. About the Assiniboine Park Conservancy: The Assiniboine Park Conservancy (APC) is responsible for establishing the future vision for the Park and Zoo and conducting this transformation while protecting the Parks cherished character and ensuring its long-term financial viability. It exists to enhance the Assiniboine Park experience for present and future generations. APC is governed by a Board of Directors comprised of community leaders whose affection for Assiniboine Park translates into a deep sense of responsibility. They provide leadership, valuable guidance, and essential connections to the communities APC serves. With the support of staff, volunteers, government partners, community funders, and private donors, APC has transformed the Park into a world-class destination that is uniquely Manitoban. The Park: For over a century, Assiniboine Park has served Winnipeg as a hub of year-round activity, a joyful gathering place, and a natural oasis that allows visitors to reconnect with nature and each other. The Park is home to popular attractions like the English Garden, The Pavilion, and the Leo Mol Sculpture Garden. Winding trails, wide open green spaces, and breathtaking gardens encourage people to get outdoors and be active. Educational programs, free outdoor entertainment at the Lyric Theatre, public art galleries, unique event venues, and a great variety of events and activities provide amazing opportunities for learning, celebration and recreation. The Leaf: The Leaf is an indoor horticultural attraction where visitors journey through four distinct biomes to experience a stunning showcase of our diversity, expressed through plants that shape our lives here and across the globe. Outdoors, the Gardens at The Leaf comprises close to thirty acres of gardens and greenspace and six areas to explore - Indigenous Peoples Garden, Kitchen Garden, Sensory Garden, Performance Garden, Seasonal Garden, and The Grove. The Zoo: Home to more than 180 animal species, the Assiniboine Park Zoo is a place for exploration and family fun in every season. Located in beautiful Assiniboine Park, the Zoo has been a favourite destination for families, tourists, school groups, and animal lovers for over a century. As an accredited, modern zoological organization, Assiniboine Park Zoo focuses on meeting and exceeding the ever-rising standards of animal care and welfare, safety, and veterinary programs and as well as demonstrating a commitment to education, conservation and research. To Apply: To submit your candidacy for this leadership opportunity, please email your cover letter and resume in confidence to Annette Kohut, Senior Associate, Executive Search at or to Karin Pooley, VP, Executive Search at .
Job Title
Senior Vice-President, Engagement & Guest Experience