Graphic Designer (Web. Email. Brand. UX/UI)Are you a creative storyteller with a passion for connecting and inspiring through purposeful graphic design? Are you highly creative, experimental, and collaborative, with a high level of taste, a minimal aesthetic, and a less is more yet bold mindset? If youre seeking a role where your designs create tangible, market-driven results, wed love to hear from you!We are seeking a freelance Graphic Designer for our fashion forward, performance apparel brand to refine our visual storytelling by taking our website, email campaigns, packaging and visual communication to the next level.About Us:We founded MICHI (michiny.com) in NYC in 2010, as a new way to dress both in and out of the gym, that captivates attention and feels like freedom. MICHI is stylish comfort for your life in motion. We believe in keeping women moving forward through high performance products designed through a lens of style and substance. We elevate every move, at any time of day, through any phase of life. Our brand is known for its high-quality, fashion-forward activewear that seamlessly transitions from workouts to everyday life. We are committed to sustainability and ethical manufacturing practices, using premium materials to create pieces that last.ResponsibilitiesBrand Storytelling: Visually tell the MICHI brand story, including brand purpose, values, and the unique story of each collection.Design Development: Evolve and refine the brand identity, media kits, packaging, and other branding materials, while honoring MICHIs history and loyal customer base.Website Content: Design homepage banners, category pages, promotional graphics, and extended website features, such as creative Our Story, 'Sustainability' pages and visual size guides.Photoshoots & Video: Collaborate on planning and executing photoshoots and videos, making selects, and working closely with freelance photo retouchers and video editors to ensure flawless results.Email Campaigns: Create clean, impactful email campaigns aligned with best practices to drive engagement and retention.Social Media: Help craft engaging social content, including photos, videos, gifs, and social graphics, to enhance brand visibility and community engagement.Templates & Guidelines: Develop templates and branding guidelines to support internal efficiency across all communication channels.Printed Collateral: Design quarterly lookbooks and other printed materials to communicate MICHIs identity to customers and stakeholders.Content Calendar: Maintain a 36 month content calendar, attending planning meetings and staying up to date with shifting priorities.Image Editing: Retouch, recolour, edit, and crop images for one-off projects and oversee larger editing jobs with freelance retouchers.Collaboration: Work closely with web developers and marketing teams to ensure a seamless execution of designs into working consumer experiences.Brand Image: Uphold high standards of aesthetic and consistency, ensuring that every detail aligns with the brands vision.Our Ideal CandidateDesign Expertise: Exceptional graphic design, typography, and layout skills with a high level of taste and attention to detail.Experience: 2-3+ years of graphic design experience in a branding-focused role.Tools: Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).Photography & Video: A great eye for selecting and enhancing photography and video, with experience directing edits and retouching.Creativity: Highly innovative with a talent for translating ideas into impactful visuals.Communication Skills: Excellent verbal and written communication, with the ability to articulate concepts effectively.Time Management: Skilled in handling multiple projects and meeting deadlines in a fast-paced environment.Adaptability: Reliable, flexible, and able to pivot as priorities shift.About MICHIMICHI creates technical womens sportswear that seamlessly blends form and function, enabling women to do more with less. Our mission is to elevate and inspire women to live active lifestyles and become more than they ever thought possible.Every MICHI piece is designed with durability, versatility, and a commitment to ethical craftsmanship. Our products are made in Canada and Sedex-certified factories globally, using premium materials certified by bluesign and OEKO-TEX.MICHI is sold in prestigious department stores, upscale gyms, and luxury eCommerce platforms worldwide, including Holt Renfrew, Carbon38, Asport, and Equinox Gyms.How to ApplyEmail your cover letter, resume, and portfolio to with the subject line Graphic Designer.We cant wait to see your creativity in action!
Job Title
Freelance Graphic Designer