Account Director, Performance Overview We are the worlds largest media network with more than 12,000 people working in over 100 countries. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. What You Can Expect: Our success is underwritten by our core principles: Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds. Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets. Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency. Responsibilities The Account Director of Performance is instrumental in planning, implementing and optimizing digital marketing programs to meet and exceed client goals. A successful AD will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. Responsibilities include: Demonstrate strategic insight to develop performance plans from clients stated business objectives, optimize those plans, and achieve key metrics (KPIs) as defined by the client Analytical ability to extract insight/actions from data or research and relate the story back to clients business goals Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of team members Effectively presenting insights, reporting and optimizations to clients, staff, and internal teams Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization Understanding of business concepts and client objectives to identify campaign expansion opportunities Identify and test new platform products, highlighting client value in results and sharing across client team and organization Manage the relationship with media partners in performance. Be up to speed and fluent on the ever-evolving digital landscape and industry trends Qualifications 7+ years of work experience; recent and proven experience in site direct/programmatic Display/OLV, Social & Search planning and activation is required. Hands on experience in paid search as well as one or more key social platforms: Facebook, TikTok, Pinterest and Snap. Campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations Excellent ability in optimizing and managing client digital strategy ensuring micro and macro goals are hit Effectively manage and lead 1-3 people Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used Reporting and analytics: ability to craft insights and proficient in excel Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between onandoffline media Excellent presentation, verbal, and written skills High attention to detail OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Job Title
Performance Director