Working for PHD CanadaPHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.We are a culture of thought-leadership, creativity and innovation.We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.Purpose of the Role:The Planning Manager is expected to support the Integrated PHD team by delivering client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Planning Manager will have a strong knowledge of the clients business and apply that knowledge to help the PHD integrated team to drive results and exceed client KPIsYou will become an active member of an enthusiastic team of cross discipline professionals. You will give your best and bring out the best in others to elevate the overall performance of the team. You will be increasingly involved in the ongoing day-to-day work with specific focus on liaising with the integrated team to create a superior plan designed to exceed the defined success metrics. This will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.You will be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable opinions, perspectives and hypotheses. You will be focused on the development of the most intuitive, progressive and business-driving plans for your clients while supporting other groups across PHD to ensure the ongoing health of the agency.Your ResponsibilitiesMedia Planning Infuse every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performanceTeam Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinkingClient Management Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their businessCross Team Alignment Work across multiple teams strategy, marketing sciences, activation, business lead and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platformsSome Specific Responsibilities:Maintain appropriate confidentiality of client and agency informationKey contact on client business as appropriateResponsible for overall media process (planning/buying/on-line/strategy/data management etc)Adhere to deadlines and keep supervisor and team member up to date on progress and pending projectsTechnical skillsEfficiently prepare presentations in PPT and WordUse excel shortcuts and tools (ie pivot tables, sumif, average, etc)Manage relationships with appropriate partner agency personnelOrganize and book meetingsDevelop meeting agenda and contentInput into full agency team documents, POVs, opportunitiesParticipate in or lead ideation sessionsMeeting documentationPresentation SkillsWork with Sr. team members to prepare and rehears for external presentationsPresent in an accurate, organized, and logical mannerAdapt presentation style to audienceClient Interaction / SatisfactionEstablish cooperative working relationships with client(s) to improve business performanceActively participate in meetings by sharing ideas, asking questions, and listening attentivelyEngage the Activation and Performance TeamsActively input/develop campaign/client overviewActively input/develop briefing documentsBilling and finance managementManage Pre and Post Buy reportsActively engaged in execution and optimization strategiesPartner to develop meaningful insights, opportunities and solutionsUnderstanding client marketplace dynamics (economic, sales, competitive, consumer)Contribute/create competitive media reportsTrack competitive business success/growth/declinesEngage PHD network for global trends within relevant categoryEnsure utilization of PHD proprietary and industry research tools in plan developmentFully understand the financial and billing position of each client including budget management and BCR generationPreparation/Contribution of reports and strategic analyses to clientsAnnual/campaign media plansCompetitive ReviewsVarious POVs of media OpportunitiesMeeting minutesStatus reportsPost buy reportsCampaign Tracking reportsTraffic sheetsPosition reportsComparison analysis (year over year, campaign v campaign, market v market etc)Develop in depth knowledge of all media offline and online and strategiesPrint, OOH, Radio, Broadcast, Social, Digital, event, sponsorshipDemonstrate solid expertise/knowledge of data and analyticsManage client training from a media/communications perspectiveKey QualificationsUniversity/College education in marketing, communication or other relevant related fields1+ years of experience in media or related fieldsBilingualism an asset but not requiredWorking knowledge of digital and traditional media ecosystemKnowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)Working knowledge of Excel and Microsoft Office SoftwareCOMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
Job Title
Media Planner