Recipe Unlimited Corporation is Canadas leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harveys, St.Hubert, The Keg, Montanas, Kelseys, Bier Markt, East Side Marios, Landing Group, New York Fries, The Pickle Barrell & Catering, State and Main, Elephant and Castle, Original Joes, Fresh Kitchen + Juice Bar, and The Burger Priest. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isnt the only thing we offer we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet.For over 60 years, Harveys has been serving great tasting, flame-grilled burgers to Canadians. We are on a journey looking for great people to be part of this iconic 100% Canadian brand that has homegrown roots across the country. Our dynamic marketing team is looking for a Assistant Brand Manager (Digital) The Assistant Brand Manager (Digital) will be responsible for executing across all digital and social media channels, organic and paid, with support from the Digital Marketing Manager. Some of the key things youll be responsible for include content calendar development, email marketing execution, developing campaign ideas for our promotional windows and creating unique buzzworthy organic activation ideas to build brand love. Were looking for someone:That understands the digital and social world, understands the consumer and how to engage with an online community. Knows how to build a strong brand presence across platforms that resonates with our Guests. Keeps their finger on the pulse with digital and social trends, the competitive landscape (not just related to burgers) and cultural trends.Who can work with internal and external partners to implement a strategic vision to drive brand engagement, brand love and growth across digital and social.Who is able to look at digital and social customer and platform data to find the so what and optimize and refine strategy.The right person for this role knows digital and social, gets the consumer, how they consume content and understands whats important to them and why. You will oversee the creative and content for Harveys social media and digital presence and work closely with the Digital Marketing Manager to execute on strategy. Youll also collaborate with cross-functional teams to produce breakthrough, best-in-class tactical ideas across CRM, e-commerce, social and digital that align with program and business goals.What you'll do in this role:Manage Harveys social media (Primarily: TikTok, Instagram, Twitter, Facebook and LinkedIn) Work closely with Digital Marketing Manager to craft and execute engaging digital marketing campaigns that generate buzz and leave a lasting impressionCreate content calendars with social-first assets and platform behaviors in mind Be the voice of Harveys with proactive and reactive community managementWork with internal Web team to lead content changes/updates to Harveys.caAnalyze digital and social data against KPIs and optimize strategy based on results Be a part of photo/video shoots as and when needed for social or digital purposesLead competitive tracking of social activity, ideate around social trends and monitor the industrySupport the content planning and management across all CRM channel deployments in email, push + webWork with Menu team to make marketing changes to Harveys App/Online ordering platformSupport the Digital Marketing Manager with experiential marketing activations, loyalty and Aggregator programsWhat we are looking for from you:3+ years of hands-on experience in brand and/or digital marketing.University degree in business or equivalent preferred.A passion for storytelling and an eye for design - turning ideas into compelling (and delicious) visuals.Proficiency in analyzing and understanding data and using tools (i.e. Sprout Social, Creator Studio).Strong communication skills with the ability to influence at all levels.A copywriting whizz who can embody Harvey's tone of voice and ensure consistency across channels.Proven success in collaborating with cross-functional teams to make ideas happen!Whats in it for you?Flexible/Hybrid work environmentMonthly Dining AllowanceYoud be joining a close-knit, innovative team of creative and energetic go-gettersYoud be a part of Canadas largest full-service restaurant company that leads the industry in size and innovation20% associate discount dining card and monthly dining allowance valid at participating Recipe brandsA welcoming, fun and safe work environment founded on respectCareer advancement opportunities with a company that owns some of Canadas most iconic restaurant brandsIndustry-leading benefits, wellness programs, and total rewards programsRecipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone. Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact recruit@recipeunlimited.com.
Job Title
Harvey\'\'s | Assistant Brand Manager (Digital)