Role: Vice President, Demand Generation Industry: Software-as-a-Service (SaaS) Location: Greater Toronto Area Opportunity Overview: The Vice President of Demand Generation, reporting directly to the Chief Marketing Officer, will play a pivotal role in shaping the organizations global marketing strategy to achieve business objectives. This role involves crafting and executing comprehensive plans that drive awareness, engagement, and measurable business outcomes through digital platforms and integrated campaigns. The individual will oversee digital marketing efforts, including optimizing key channels such as SEO, paid advertising, social media, email, and content marketing, ensuring a robust lead pipeline and effective prospect nurturing. A critical aspect of the role is leveraging data analytics to measure performance, refine strategies, and report on campaign success to executive leadership. Collaboration with sales, product, and customer success teams will ensure alignment in messaging and seamless progression from lead generation to conversion. The Vice President will also be responsible for leading a high-performing demand generation team, fostering a culture of accountability, innovation, and continuous improvement. Managing budgets and allocating resources strategically to maximize ROI are key components of this role, alongside staying attuned to emerging industry trends and technologies to maintain a competitive edge. This position requires a hands-on, strategic thinker with deep B2B marketing expertise, a strong analytical mindset, and the ability to operate effectively in a fast-paced, dynamic global environment. The ideal candidate will bring a proven track record of delivering impactful marketing initiatives and scaling demand generation across diverse international markets, including EMEA and APAC.
Job Title
Pender & Howe Executive Search | Vice President of Demand Generation