Company Profile:Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!Position Overview: LawDepot is currently expanding and looking to recruit a Copywriter – Checkout Experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing initiatives focused on optimizing the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid office work schedule. Primary Responsibilities: Create checkout pages for a large-scale eCommerce website, focused on conversion rate optimization (CRO) and increasing customer lifetime revenue valueCraft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey Write, edit, and organize the presentation of page elements to enhance checkout page performance Update pricing and subscription option information to communicate product value propositions Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing Conduct in-depth research on checkout presentation best practices, competitor strategies, pricing, and user behavior to uncover opportunitiesUtilize A/B testing to experiment with presentation changes and optimize the checkout experienceCollaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation Identify areas of opportunity and provide actionable recommendations that drive strategic enhancementsRegularly communicate the progress of checkout initiatives, providing detailed updates and next stepsDefine and outline project details, ensuring all objectives, deliverables, timelines, resources, and results are clearly documented Knowledge and Skill Requirements: Post-secondary education in Marketing, Communications, Consumer Psychology, Business, or other relevant fields Experience with conversion focused copywritingUnderstanding of consumer psychology, online marketing, and conversion optimizationExcellent written and verbal communication skills Strong editing skills to ensure clarity, consistency, and readability of materialAbility to convey complicated information in a succinct way and adjust writing style based on audienceStrong research and analytical skills Ability to identify opportunities and suggest new ideasSelf-driven, with the ability to work collaboratively with cross-functional teamsAbility to learn new tools quickly (ex. content management systems, CSS) Organizational skills to manage multiple projects and meet deadlines High attention to detail and a commitment to delivering quality work Technical or UX writing experience would be an asset Working knowledge of UX best practices would be an asset Why You Should Join the LawDepot Team:Excellent total compensation package Comprehensive health and dental benefits, plus an additional Health Care Spending Account Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)Three weeks paid vacation, plus bonus personal daysContinuous learning opportunities, including LinkedIn Learning subscriptions and training budgetsCompany share planFree catered lunches for the entire office Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)Casual work environment Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team) Free and easily accessible parkingSouthgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes awayHybrid working arrangements for that balance between getting work done at home and engaging with others in the officeHow to Apply:Please submit a resume and cover letter by email to or submit online via our Careers page at all applicants; however, only those selected for an interview will be contacted.
Job Title
Copywriter – Checkout Experience