Our client within investment management requires a Marketing Associate to join their team. This role will provide marketing support and work collaboratively across a number of teams to executive the firm's comprehensive marketing plan. Responsibilities: Execute the marketing plan and implementation of those activities including campaigns, swag, social media, blogs, newsletters, PR opportunities, client and business development events. Utilize the editorial calendar to manage and maintain a timely and effective schedule of all content, publications and events. Maintain social media accounts including creating posts, content and comments, and assisting others in the firm with promoting posts. Update metrics report including Google analytics, newsletter and blog metrics, campaign leads and lead tracking and conversion. Coordinate and manage the copy, editing, setup and publication of the quarterly newsletter, biweekly blogs and quarterly investment performance report. Event coordination and execution (in-person and virtual). Support the firm's business objectives by implementing strategies for pursuing new and existing clients and materials to support those activities. Gather input from select working committees to enhance marketing goals and strategies. Suppor tthe client service and wealth management teams in meeting their objectives by providing them with the appropriate marketing tools, materials, proposal support and presentations. Mange and update the website, posting content on a regular basis and making the necessary updates/improvements as required. Provide support on branding. Role requirements: 2+years in marketing, preferably within the financial services industry. Undergraduate degree or equivalent. Knowledge of the investment industry and related regulatory/compliance requirements a strong asset. Knowledge of marketing channels including print, digital, social media, internal and external communications, advertising, events and email marketing (including CASL compliance). Proficient in the use of various marketing software/automation/apps/tools: email automation (Campaign Manager, Mailchimp), Wordpress, Google Ads/Analytics, CRM, Microsoft Suite, Adobe. Excellent analytical, written and verbal skills. Excellent time management and attention to detail. Strong understanding of social media and its use in a business context. Strong creative and organizational skills. Ability to create compelling marketing designs and presentations to a variety of audiences using visual aids, slide shows and other media. Well developed and accurate copy and proofreading skills. Exceptional interpersonal skills. A team player who can forge strong working relationships and partnerships within a fast-paced environment where initiative, flexibility and a team attitude are critical. TDS Personnel is an equal opportunity employer and is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodations within reason due to a disability or medical need are available on request for candidates taking part in the recruitment process.
Job Title
TDS Personnel | Marketing Associate