About Doormat Join a fast growing startup as our first dedicated content hire! Doormat is on a mission to make real estate law simple and we need your help to do it. While a real estate lawyer is required for the large majority of real estate transactions in Canada, the process has seen very little innovation, leaving a client experience that doesnt match today's consumer expectations. We provide real estate legal services from end-to-end, leveraging a proprietary digital solution that brings transparency and simplicity, and an experienced legal team. About the role As Doormats Content Writer, youll take ownership of creating compelling, engaging, and high-quality content that speaks to our audience. Youll be responsible for crafting content across various channels, ensuring it aligns with our mission, tone, and brand strategy. This is an exciting opportunity to shape the voice of a fast-growing startup and directly impact how clients, partners, and prospects perceive our company. Your key areas of impact will be: Marketing Content Creation: Write and edit content for ad campaigns, case studies, infographics, and email newsletters. Website and Product Content: Develop engaging content for our website, client app, transactional emails, and in-app messaging, enhancing the user experience. Presentation and Sales Materials: Collaborate with the team to create compelling copy for presentations and other sales enablement tools. Editorial Writing: Produce well-researched and insightful articles, guides, and blog posts to establish Doormat as a thought leader in real estate law. Content Strategy and Planning: Contribute to high-level content planning, aligning with overall marketing strategies and business goals. Video Script Writing: Assist in writing clear and engaging scripts for video content to enhance our brand messaging. Collaboration with Designers: Work closely with our design team to ensure seamless integration of content and visuals across all platforms. While the above will be your key areas of responsibility, were a small team and everyone plays a role in the day-to-day running of the business. We need someone who can jump in to support where needed, even if its not expressly outlined in the job description. You're a perfect fit for the role if you are: A skilled and versatile writer with 3+ years of experience in content creation. Someone who can adapt their writing style to suit various audiences and formats. Detail-oriented with strong editing and proofreading skills. Strategic in your thinking, capable of aligning content efforts with broader marketing goals. A self-starter who thrives in a fast-paced environment and can manage multiple projects effectively. A team player who collaborates well with cross-functional teams, especially designers and marketers. It would be a bonus if you have: Experience in industries like real estate, mortgages, legal services, or technology-driven companies, where clear and impactful communication is key. Prior experience working in a fast-paced startup environment, demonstrating adaptability and resourcefulness. A background in video production or scriptwriting, enabling you to contribute to multimedia content creation. Knowledge of SEO best practices and how to optimize content for search engines without compromising quality. Familiarity with content management systems (e.g., Contentful, WordPress) and marketing tools like HubSpot, Mailchimp, and Klayvio. A proven track record of developing and executing a content strategy that drives measurable results. What else should you know? Start date: January 2025 Location: Hybrid (work from home and Toronto office) Perks: Competitive salary, commission and participation in employee stock option plan (ESOP) Comprehensive benefits package Personal Spending Account (PSA) and Health Spending Account (HSA) Hybrid work environment, with two days per week working from home and three days per week in our downtown Toronto office The opportunity to be an early stage employee at a venture-backed startup Work with a fun and passionate, mission-driven team Interviewing at Doormat: First interview: 20 minute phone call with our CEO Robert Second interview: 20 minute video call with our design team Third interview: 60 minute in person portfolio review interview Fourth interview: 40 minute meet some more of the team interview Offer
Job Title
Doormat | Content Writer