Content Marketing Specialist Are you passionate about storytelling, writing, and optimizing content? If this sounds like you, we want to discuss this exciting role with you. Apply to join us and we will be happy to connect with you. Role Overview The Content Marketing Specialist is a master content optimizer and storyteller who fuels GoodMorning.com's growth by crafting compelling, data-driven content that attracts, engages, and converts our target audience. This role requires a unique blend of writing prowess, SEO expertise, and analytical skills to create and refine high-performing content across various platforms. The successful candidate will collaborate closely with the marketing team, product engineers, and other stakeholders to ensure content aligns with brand guidelines, marketing objectives, and overall business goals. This role is instrumental in driving organic traffic, improving search engine rankings, and ultimately, increasing sales. About Us GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together. Benefits and Perks Competitive compensation, vacation, profit share, and equity package 100% employer-paid extended benefits - health and dental Employee Assistance Program 125% RRSP matching (10% of salary, up to a maximum of $10k/yr) Employee product discounts Transportation Reimbursement In this role, you will Become a mattress (and sleep product) expert and write in-depth, informative, and engaging mattress review articles and comparisons, ensuring accuracy and incorporating relevant keywords for SEO. Research and write compelling reviews and comparisons of other sleep-related products, such as pillows, bedding, and sleep accessories. Coordinate with the product engineering team to test products, gather data, and incorporate technical insights into your content. Continuously review and update existing articles using A/B testing and analytics tools (e.g., Google Analytics) to identify opportunities for improvement in clarity, engagement, and conversion rates. Apply SEO best practices to all content, including keyword research, on-page optimization, and link building, to improve search engine rankings and drive organic traffic to the website. key metrics, such as page views, bounce rates, time on page, and conversion rates, to measure content effectiveness and identify areas for optimization. You will collaborate with the marketing team to develop and execute content strategies that align with overall marketing goals and support product launches, promotions, and other initiatives. You will contribute to the development and maintenance of the company's content calendar, ensuring a consistent flow of high-quality content across all platforms. You will stay up-to-date on the latest content marketing best practices, SEO techniques, and emerging trends in the sleep industry. Our ideal candidate Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience in content marketing, with a demonstrated ability to write, edit, and optimize content for digital channels. Strong understanding of SEO principles and content optimization techniques. Excellent writing, editing, and proofreading skills. Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics, Google Search Console, SEMRush, etc.). Skills to have Exceptional storytelling ability and a passion for creating engaging content. Strong understanding of digital marketing principles and best practices. Data-driven mindset with the ability to analyze content performance and identify areas for improvement. Creativity and originality in developing content ideas and formats. A passion for content marketing and a desire to stay current with industry trends, tools, and techniques.
Job Title
GoodMorning.com | Marketing Content Specialist