Digital Marketing Specialist - Paid Search Overview Safyre Labs is looking for an experienced and performance-driven Digital Marketing Specialist to become a pivotal member of our rapidly expanding Growth and Performance Marketing team. This is a unique opportunity to manage one of the largest PPC accounts in Canada, working closely with a group of talented marketers. Safyre Labs is proud to be consistently recognized in the industry for our cutting-edge innovative strategies and we were shortlisted for numerous awards such as the ''Value Impact - Best In Class Award'' in 2023 and won the ''Best In Class: Search Coverage'' in 2022. Join us and contribute to a legacy of success while pushing the boundaries of digital marketing. About Safyre Labs Based in Toronto, Canada, Safyre Labs is a rapidly growing ecommerce business and proprietary tech platform, designed to manage the selling and manufacturing of custom-made products. The scalable Safyre platform allows us to offer customers an innovative and personalized jewelry experience, with a mission to create meaningful gifts and keepsakes for our customers. With 15 years of success, we have shipped over one million orders to the US, Canada, UK and Australia and we keep on innovating our platform and introducing new Products. Our Ecommerce Brands Jewlr ( ) is the leading online destination for personalized jewelry. Products are made on-demand in our state-of-the-art workshop located in Toronto, Canada, where we control quality and quickly produce the jewelry our customers love. Key Responsibilities: Campaign Strategy and Execution Implement, and manage comprehensive Paid Search campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns. Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize targeting. Utilize advanced optimization techniques, including bid strategy adjustments, insights from keyword impression share patterns, auction and competitive trends Performance Optimization Continuously monitor and optimize campaigns to achieve KPIs such as ROAS, CTR, CPC, and CPAs Monitor and adjust daily spend pacing ensuring all campaigns are on track and performing to forecast Perform A/B testing on ad creatives and campaign configurations, landing pages, and bidding strategies to improve performance. Monitor digital performance and provide regular reporting on channel performance and tracking of KPIs. Provide proactive solutions to improve campaign efficiency and effectiveness. Ad Development and Planning Develop compelling and creative ad copy variations for Jewlrs target customer Assist in budget planning/forecasting, developing and implementing cross channel advertising campaigns and strategies to achieve revenue goals and profitability targets. Provide data-driven recommendations on media strategy based on insights from analytical tools. Provide recommendations for testing and learning to continuously improve account performance. Work with external account partners and collaborate closely with internal teams to define and execute digital strategies. Prepare detailed performance reports, highlighting key metrics, trends, and actionable insights. Required Expertise & Qualifications: University degree or college diploma in a related field Certified in Google Ads 3+ years of related experience in digital marketing required Proficiency in managing medium to large scale PPC accounts across paid search channels, including Google Ads and Microsoft Advertising Proficiency in connecting PPC goals with comprehensive performance metrics and/or ROI and ROAS measurements. Working knowledge of SEO and Analytics (Google Analytics 4) coupled with a strong working knowledge of marketing principles Experience editing product listings and generating product performance analysis via Google Merchant Center Experience executing campaigns through bid management platforms is considered a bonus; Google Search Ads, Skai, Marin etc. Understanding of the technical aspects of digital marketing, including pixels, tag management, audience creations, UTMs, product feeds etc. Prior knowledge of other digital marketing channels (meta, pinterest, tiktok, snapchat, affiliate marketing and working with influencers) is a plus Prior experience with Supermetrics or ETL data source connectors a plus Strong written, verbal and collaboration skills You will be a great fit for the position if you: Thrive in a fast-paced, innovative environment Love to learn and enjoy staying on the cutting edge of marketing technology Take initiative and come up with fresh ideas Ability to work cross-departmentally and can be relied on to communicate details and information effectively Are a team player who is both flexible and highly adaptable Enjoy working autonomously, seek information where needed, prioritize and meet deadlines Some of what you will get: A positive, professional, and engaging working environment Experience executing international PPC campaigns across major markets An amazing culture that focuses on diversity, values and giving back to the community Comprehensive medical and dental benefits Performance bonuses Employee discount And more... This is a full-time hybrid position based in Toronto. Safyre Labs is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. Safyre Labs is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing
Job Title
Digital Marketing Specialist - Paid Search