Summary As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks. Marketing Science is a key element of the future evolution of Omnicom medias offering. We work to connect the media we plan and execute with our clients business outcomes. Overall Responsibilities Marketing Science is responsible for guiding the insights and analytics practice for OMDs highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement. As an Analyst, Marketing Science, you will be tasked with transforming vast data sets into compelling and actionable insights. Not only will you measure campaign performance, but also have the opportunity to work directly with clients, data platforms and vendors to implement the resulting strategies. What will your day look like Contributor to key Marketing Science outputs per client: Client Business Overviews Measurement Frameworks Learning Agendas Data Visualization Models Project-based data Analysis Insight development through direct data analysis Work at the direction of senior marketing Science staff to deliver analysis Contribution to test design and analysis of test results Audience Ability to develop audience insights using large datasets. A key role in development of audience segmentation Some responsibility of or the maintenance of Data visualization efforts for our clients from a data ingestion, manipulation, and visualization perspective Required Education & Experience Post secondary education in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Direct experience with, and proficiency in Excel and Standard and advanced data analysis tools and languages including any of the following: R, Alteryx, Python, SPSS, SQL Ability to apply common Statistical analyses in a media context, including concepts such as Correlation, Clustering, regression analyses. Prior marketing/media agency/digital publisher is an asset, but not required. Experience reporting on marketing activity for paid and owned media campaigns or site analytics is an asset, but not required. Prior experience with the data and marketing technology landscape is an asset. Familiarity with CRM, DMPs/CDPs, DSPs, Social or SEM platforms is an asset, but not required. Desired Attributes Forward Thinking a desire to challenge yourself, internal teams, and our clients to think beyond todays solutions Curiosity a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics Persistence the drive to go beyond asking what? to ask why?; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value Resourcefulness an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited Creativity an ability to think and solve problems in non-linear ways, and an ability to connect dots and craft compelling stories Confidence a willingness to share opinions and present recommendations with conviction Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
Job Title
Marketing Science Analyst