Conair Consumer Products ULC is a privately owned company and part of Conair LLC, a global organization operating in more than 120 countries. Located in Woodbridge, Ontario and offices in Montreal, Quebec, we are a leading beauty care and small kitchen appliances company that service the retail and professional markets in Canada with brands such as Conair, Cuisinart, and BaBylissPro. The Position: We have an exciting opportunity for a Director, Marketing - Culinary . If you are looking for an opportunity to join a thriving, dynamic organization with an entrepreneurial spirit and an action-oriented culture, this role is perfect for you. The Director, Marketing - Culinary will be responsible for leading, overseeing, and implementing marketing strategy, programs, and initiatives (digital and non-digital) for the Cuisinart brand product lines within various categories across all channels, focusing on driving brand awareness, visibility, and growth within the Canadian market. Responsibilities: Develop, prepare, and execute on marketing strategies, programs, and initiatives including digital marketing, social media, and promotions ensuring alignment with corporate and divisional goals and growth objectives. Measure and report on the performance of marketing campaigns and assess against established goals/targets. Develop marketing materials (e.g. advertisements, product descriptions, videos) to support retailers (in-store and online) ensuring proper brand visibility including product placement and promotional signage. Define and communicate brand positioning, creating presentation and communication materials that highlights unique selling points for product lines to ensure consistency in messaging. Prepare and execute the go-to-market strategy for new product launches and assess the impact on sales in the marketplace. Build strong partnerships with internal departments (e.g. sales, product marketing, supply chain) and external partners to ensure effective delivery of all marketing plans / programs (digital and non-digital). Understand and interpret the Canadian market encompassing trends, retail environment, competition, and the economy to identify product gaps and growth opportunities. Conduct ongoing P&L analysis of products within portfolios including inventory levels, sales, areas for growth, and provide recommendations for slow moving SKUs. Travel and attend trade shows as required. Minimum Qualifications: Degree in Business/Marketing or related field. Minimum 7-10 years in a marketing lead role, preferably within the consumer packaged goods industry. Outstanding analytical, critical thinking, and decision-making skills. Innovative and creative mindset with a strong understanding of consumer behaviour Strong organizational and time management skills with the ability to handle multiple requests in a fast-paced, deadline driven environment. Able to work independently and with initiative in a dynamic, team environment. Strong attention to detail and accuracy. Excellent interpersonal, communication, and presentation skills. Strong project planning skills. Proficient in MS Office (Word, Excel, PowerPoint) and creative tools for presentations. What we offer: We offer a hybrid-working environment and an attractive compensation package including extended health benefits, life insurance, and a defined contribution pension plan. Please forward your resume and cover letter to:
Job Title
Conair Consumer Products ULC | Director, Marketing - Culinary