FIRST THINGS FIRST When you think of a lottery, you probably imagine long odds but a life-changing prize if you win. However, not all lotteries are created equalsome have better odds, and others put the money raised to work in different ways. At Ascend FS, in collaboration with hospital foundations across Canada and with the backing of provincial regulators, we launched the Split the Pot Lottery. Our mission is simple: everyone wins. Heres how it works: when you purchase a ticket, a portion of the proceeds goes to the hospital foundation of your choice, while the remainder builds the prize pot. Every week, we announce early bird winners, and at the end, we reveal the grand prize winners. In lottery marketing, bigger jackpots typically drive more sales, but success hinges on connecting with your audience. With Split the Pot, youre not just buying a chance to win; youre making a meaningful impact by supporting the hospitals that may one day support you. While none of us want to spend time in a hospital, it's comforting to know we can help fund their critical workwhile also enjoying the excitement of seeing others win life-changing prizes. Ascend FS is a software-first business that has helped organizations across North America raise over $1.5 billion to help fund their missions. THE ROLE As the Head of Growth, Lottery, you will lead the expansion of our lottery products at Ascend FS, including Split the Pot and other innovative offerings across Canada. With the Canadian lottery industry generating over $10 billion annually, there is significant opportunity for growth. We've validated the demand for Split the Pot, and your mission will be to help us scale and capture a meaningful share of this market. You will work closely with a central Marketing team and will have a Growth Lead reporting directly to you. As the lottery business line expands, you will be responsible for building and scaling your team to drive further success. Your responsibilities: 1. Build, lead and execute the GTM strategies tailored for each region, focused on understanding and pulling specific growth levers that drive revenue. 2. Drive core messaging and offers into each respective market to drive customer acquisition and engagement. 3. Work with program leads to align on budget, targets, and stakeholder feedback 4. Find new opportunities for growth by analyzing data and working with channel leads 5. Build and manage the growth function, starting with a Growth Lead Your goals: 1. Acquisition + Retention Increase top-line lottery revenue (for multi-charity and our clients) 2. Retention Increase returning ticket buyers program-over-program 3. Efficiency Lower blended CAC across all programs
Job Title
Ascend FS | Director of Growth