CA EmploymentAlert | Doormat | Sales Development Representative
Skip to Main Content

Job Title


Doormat | Sales Development Representative


Company : Doormat


Location : toronto, Ontario


Created : 2025-01-04


Job Type : Full Time


Job Description

About Doormat Join a fast growing startup as our first sales hire! Doormat is on a mission to make real estate law simple and we need your help to do it. While a real estate lawyer is required for the large majority of real estate transactions in Canada, the process has seen very little innovation, leaving a client experience that doesnt match today's consumer expectations. We provide real estate legal services from end-to-end, leveraging a proprietary digital solution that brings transparency and simplicity, and an experienced legal team. About the role Alongside serving individual clients, we partner with industry professionals, such as real estate agents and mortgage brokers, to build and maintain a strong referral network. We are looking for a driven and relationship-focused Sales Development Representative to join our growing team. If youre an entrepreneurial self starter, with a passion for real estate, wed love to hear from you! Your key areas of impact will include: Inbound sales: connect with and follow up on leads to convert them into clients. Partner with the Client Success team to ensure a smooth transition from sales to service. Lead prospecting: leverage warm leads to identify and develop new referral partnerships. Work closely with the Marketing team to capitalize on campaigns that support lead generation. Get creative with the channels used - online, in person, and phone calls are all in play. Referral partner management: maintain and nurture relationships with existing referral partners. Stay top of mind with referral partners through consistent communication and relationship-building activities. Sales reporting & strategy: track and manage leads, activities, and conversion rates using CRM tools. Provide regular updates to the leadership team on sales activities and outcomes. Share insights and feedback to refine sales and marketing strategies. Market research: stay up-to-date with industry trends, competitive landscape, and customer needs to identify new business opportunities. While the above will be your key areas of responsibility, were a small team and everyone plays a role in the day-to-day running of the business. We need someone who can jump in to support where needed, even if its not expressly outlined in the job description. Youre a perfect fit for the role if you are: Experienced in sales: 2+ years in sales, business development, or account management roles. Comfortable with ambiguity: were a startup so every person on the team wears many hats. There often wont be a clear path forward and you are ok with that. An excellent communicator: your communication skills are top notch and youre not afraid to pick up the phone. You love building relationships and dont shy away from challenging conversations. Results-oriented: driven by KPIs and performance metrics, with a focus on hitting targets. You self-manage to make sure the right things are getting done, at the right time. Driven, with an entrepreneurial mindset: you act like an owner (because you are!). You take ownership of your work and do what needs to be done, without ego. It would be a bonus if you have: Experience in real estate, mortgages, legal services, or technology-driven industries. Existing relationships with real estate and mortgage brokerages; Worked at a startup before; What else should you know? Start date: January 2024 Location: Hybrid (work from home and Toronto office) Perks: Competitive salary, commission and participation in employee stock option plan (ESOP) Comprehensive benefits package Personal Spending Account (PSA) and Health Spending Account (HSA) Hybrid work environment, with two days per week working from home and three days per week in our downtown Toronto office The opportunity to be an early stage employee at a venture-backed startup Work with a fun and passionate, mission-driven team Interviewing at Doormat: First interview: 30 minute behavioural interview Second interview: 45 minute simulation activity Third interview: 40 minute goals and aspirations interview Offer