ROHITTHE ORGANIZATIONRohit is an entrepreneurial company deeply rooted in the Rohit family legacy. Rohit believes that bravery is bold, and they thrive on pushing boundaries in the land development, home construction, residential rental, commercial, and healthcare infrastructure verticals. As an entrepreneurial company, they are committed to innovation, excellence, and creating thriving communities. Rohit operates in Edmonton, Calgary, Saskatoon, Regina, and Ottawa. Founded with a mission to redefine residential construction, commercial property, and land acquisition, Rohit has consistently pushed boundaries to foster thriving communities. Their commitment to excellence and entrepreneurial spirit distinguishes them within the industry. With a vision for growth and expanding market opportunities, Rohit Group has 5 key divisions being Rohit Communities, Rohit Homes, Rohit Rental Living, Rohit Commercial and Rohit Health.Rohit Groups vision, mission and values are:Vision: Expand across North America, enriching the communities in which we serve.Mission: Make communities better by taking a bold and uncompromising approach.We encourage boldness: Risk taking and confidence to make decisions are the underpinning of our success.We operate with ingenuity: We conduct business with an entrepreneurial spirit. Drive, perseverance and grit are how we roll.We never lose our community focus: A community-first approach leads to meaningful change, big and small. We leave our mark through our actions.We harness the strength of our people: Empowering employees to reach their full potential because we know we are stronger as a collective sum of our parts. They operate under the leadership principles of:AccountabilityExcellenceResilienceTransparencyUrgencyContinuous learningEfficiencyGritFor more information on Rohit, visit a complete position description, please visit: Division Marketing Manager, Income Producing Properties (IPP) - ProFound TalentTHE OPPORTUNITYReporting directly to the Vice President of Marketing and a dotted line to the Executive Vice President of Income Producing Properties (IPP), this role serves as the single point of marketing accountability for the entire IPP division (including all regions and lines of business residential rental, commercial, and healthcare infrastructure), overseeing budget allocation and management, market and customer research, as well as tactical planning and delivery as it relates to marketing. This role will also work directly with operational staff within their assigned division, enterprise marketing resources, as well as with various vendors to realize tactical delivery.RESPONSIBILITIESResearch and AnalysisScoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts. Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.Leading tracking, analysis and performance reporting of campaign and web analytics. Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data. Brand ActivationLeading the development and implementation of brand activation plans. Managing storytelling and expression of the brand to extend reach and impact.Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience. Digital MarketingManaging websites under the division, including researching, creating, and publishing website content. Working with the Digital Marketing Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities. Overseeing and managing social media platforms, content, and performance. Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.Leading the development, implementation, and performance reporting of email marketing campaigns. Monitoring and responding to customer online reviews. Traditional, Out of Home, and Sponsorship MarketingProviding tactical support to sales teams in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities. Leading the tactical approach and execution of on-site signage. Working with industry publications and news media outlets to roll out earned and paid media. Orchestrating geo-targeted out-of-home campaign planning and execution.Pursuing amenity and building sponsorship naming rights.Developing and managing the submission of industry award applications. Tactical Planning and ManagementCreating and managing implementation of marketing plans. Developing and actively managing marketing budgets by project, as well as quarterly period. When required, providing/supplementing tactical planning/delivery to other regions and divisions. Creative and Production OrchestrationReceive direction from the Interactive and Design Coordinator/Partner as well as collaborate with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.Providing business, brand, and creative direction, including scoping of work. Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre- and post-production.Vendor (agency) and contract management.Co-managing and maintaining digital assets and libraries. Service InnovationResearching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency. Oversee and support special projects being conducted within the division, in other divisions or corporately. FIRST YEAR MEASURES OF SUCCESSMarketing is driving monetary outcomes for the division and every region within it. The individual is well integrated within the business and priorities of the division across all regions. Marketing budgets are effectively developed, managed, and reported for the division and by region. Objectives and strategies for the division, and across all regions, are realized. Marketing projects and initiatives that are enterprise-wide are supported. THE INDIVIDUALGiven the pivotal role this individual will be expected to play in achieving the strategic objectives of the company and in supporting the success of the organization, it is essential that the successful candidate possess the following core competencies, experience, and attributes:EducationBachelor of Commerce in Marketing or related field or equivalent post-secondary education.Experience Minimum of 6-8 years experience with proficiency in managing and planning tactical marketing plans, determining product availability to meet plans, budget responsibilities and hands-on social media execution.Experience in delivering well-tailored marketing while being agile and adaptable in a fast-moving ever-changing environment.Competencies and KnowledgeExpertise in MarketingBusiness AcumenFinancial AptitudeSelf-Direction and AccountabilityInterpersonal and Communication SkillsAdaptability and Learning OrientationPersonal Profile Curious mindset.Strategic thinker.Exceptional communication skills.Ability to digest lots of information.Analytical and critical thinker.Ability to evaluate options and stay unbiased.Focused customer-centric approach.Has grit pushing past obstacles and barriersAdaptable.Innovative Mindset.Highly Accountable. Able to respond and pivot quickly to new initiatives and business needs.Respectful of others. Positive attitude and energy.Collaborative.Highly organized with good time management skills.Self-motivated with the ability to work independently and without supervision.A positive attitude when faced with adversarial situations.Exhibits sound judgment.COMPENSATIONAn excellent compensation package awaits the successful candidate.LOCATIONEdmonton, AlbertaWORK ENVIRONMENTMonday Friday in office, with occasional flexibility for necessary situations.HOW TO APPLYFor the opportunity to join Rohit Group in the role of Division Marketing Manager please email your resume to referencing Position ID #ATQM-144566.Should you have an inquiry regarding this position, please contact Tammy Berge @587-200-0114 Ext. 103For further information on ProFound Talent Inc. please visit: EQUAL OPPORTUNITYProFound Talent is a woman owned and operated business, recognized and certified by Women Business Enterprise (WBE). We pride ourselves in supporting equity, diversity, and inclusion initiatives in our recruitment processes and in our work environment, where every individual feels valued and respected. We welcome applications from all qualified individuals to which you may confidentially share your accommodation needs at time of application. We will adjust our processes to ensure you have an inclusive, fair, and respectful experience that allows you to represent yourself in your unique and most authentic way. * We thank all applicants for your submissions, however only candidates being considered for this role will be contacted. *
Job Title
Division Marketing Manager, Income Producing Properties (IPP)