Key Performance IndicatorsRevenue Per Email (RPE) growth of 10% YoYEmail gross revenue growth of 10% YoYResponsibilitiesEmail MarketingCreate detailed campaign plans to support revenue goals, including messaging, segmentation, targeting, and scheduling.Write compelling email copy and design visually appealing emails that resonate with our target audience and drive revenue.Develop and optimize email automation to convert prospective customers and increase the lifetime value of existing customers.Grow subscriber base, ensuring list health and compliance with email communication regulations.Implement A/B tests for subject lines, email content, and website pop-up forms to improve campaign performance and grow subscriber list.Develop and execute SMS marketing strategies to complement email campaigns, ensuring timely, engaging messaging that drives conversions.Report and analyze campaign and automation performance to inform ongoing SMS and email marketing strategy.Digital Marketing CoordinationCoordinate campaigns and ad-hoc marketing initiatives throughout their lifecycle (planning, execution and reporting).Collaborate with marketing and digital teams to approve content.Coordinate with internal and external teams to deliver ad assets.Manage the content approval process, ensuring all marketing content is approved by key stakeholders.Create and provide copy and descriptions for all e-commerce and advertising platforms.Align digital content with key messages and the content calendar.Create B2B and B2C email content to support omnichannel initiatives.Retail Marketing CoordinationHandle logistics for and attend local events and trade shows.Manage orders for marketing materials from external vendors.Communicate project requirements and deadlines with the marketing department and external contractors to ensure timely and budget-friendly completion.Create and maintain retail training content.Create and maintain all retail marketing content, including sell sheets, catalogues, and POS materials.Marketing Content CreationOrganize and oversee photoshoots to ensure content remains fresh, seasonally relevant, and on-trend.Lead the creation of valuable, relevant, and consistent content in all formats to align with the content calendar.Communicate Santevias message and value proposition while maintaining the brand voice.Coordinate French translations for all marketing collateral.Ensure accurate grammar and spelling across all marketing channels and materials.Develop messaging and copy for all new product releases, ensuring alignment internally and externally and communicating the differences across products, including support documentation and visual graphics.Manage and track brand assets to ensure the latest versions are used and obsolete ones are archived or removed.Customer Service SupportProvide backup phone coverage for customer service on a daily basisAssist with other customer service cases, including inbox and chat cases, as neededOther duties as assigned. Demonstrates the ability to assist the team with additional work with a can-do attitude.Your SkillsA bachelor's degree in marketing or a related fieldProject managementHas worked in a DTC consumer packaged goods companyAsana (Project Management)FrontApp Customer Communication PlatformGSuite Enterprise (Docs, Sheet, Slides)Omnisend Marketing AutomationShopifyFacebook Business SuiteAttributesYou have strong communication skills (Reading, writing, and speaking)You are excellent at managing your timeYou are a motivated self-starterYou think criticallyYou always try to understand the larger visionYou are punctualYou go furtherYou work well in teamsYoure respectful, engaging and charismaticYou can hold opposing ideas to produce the best outcomesYou have a strong attention to detailDaily TasksManage the Santevia content calendarCollaborate with the internal team and contractors to create contentWork with internal and external contractors to achieve KPIsStay up-to-date with content marketing trends to maintain relevanceAnalyze and report on email performanceCompensation:CAD$60,000Comprehensive health insurance plan2-weeks vacationThursday remote work after probationary periodAnnual bonus target of $6,000
Job Title
Marketing Coordinator