Named #4 startup in Canada for 2024, Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Thanks to our industry-leading technology and best-in-class capital markets team, we are home to the fastest-growing marketplace for the stock of unicorns on the planet. As a profitable and rapidly growing business backed by tier-one venture capital investors, we are seeking to scale our high-performing team. As the Integrated Marketing Lead , you will bring our multi-channel marketing strategy to life with creativity and precision. From crafting impactful campaigns to executing cross-functional initiatives, youll ensure a cohesive and engaging presence across every touchpoint. In this role, you will have the freedom to experiment, refine, and innovate how we connect with our audience. Youll also pioneer new channels for us, including in-person and virtual events, gifting, and more. Joining as one of our first marketing hires, youll have the unique opportunity to rapidly grow your expertise and create a lasting impact on the company. In this role, your responsibilities would include: Designing, executing, and project managing integrated marketing campaigns of all sizes that connect seamlessly across multiple channels and teams to ensure a cohesive campaign experience. Expanding marketing initiatives, including events (in-person and virtual), gifting programs, and other innovative channels previously untapped at Hiive. Establishing and tracking marketing performance metrics to evaluate campaign effectiveness and uncover opportunities for growth. Collaborating with analytics and cross-functional teams to create data-driven feedback loops that refine and enhance campaign strategies. Managing budgets for major campaign initiatives, ensuring resources are allocated effectively to drive maximum impact. Required Skills: 5+ years of experience in integrated, demand generation, or growth marketing. Experience creating and scaling events, both in-person and virtual. A very strong attention to detail with expert project management skills. Strong analytical skills with the ability to predict future performance and measure campaign ROI effectively. Proficiency in A/B testing. Prior experience in a high-growth environment. A willingness to take action and move fast. Fluency in CRMs, specifically SFDC. Excitement about the mission of Hiive and the future were creating. Preferred Skills: Experience in fintech, marketplaces or highly regulated industries. Experience working in both B2B and B2C environments. Compensation, Benefits & Perks: Highly competitive salary commensurate with experience and contribution. Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan. Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account. A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity. Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ. An engaging social calendar, including bi-weekly catered lunches, bi-weekly Friday bar, team workouts, annual summer party, and holiday party, two onsite all-team retreats each year, semi-annual team-building events, and Hiive Womens Network events. Significant opportunities for growth into team leadership and management roles. Entrepreneurial culture and a small and dynamic team. Sponsorship, immigration, and relocation for exceptional candidates. Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed. #J-18808-Ljbffr
Job Title
Integrated Marketing Lead