The Basics Company HQ: Strathroy, ON Work Location: Strathroy, ON Salary: $100,000 to $110,000 Opportunity : This job posting is for one of tbk's valued clients, Bluewater Trailers. As Ontarios largest trailer dealer, Bluewater Trailers is a family-run business known for exceptional customer satisfaction and industry-leading innovations. Were assisting them in their search for a talented Senior Marketing Manager to join their growing team and lead their marketing initiatives. About Bluewater Trailers : Bluewater Trailers is Ontarios largest trailer dealer, known for outstanding customer satisfaction with over 1,000 Google reviews and a remarkable 4.9-star rating. As a growing family-run business, we were the first in Canada to offer an online 'build & quote' tool, and an upgraded version of this tool is set to launch next year. Were looking for a talented Senior Marketing Manager to join our team and help us deepen connections with our audience, drive growth, and elevate our brand. About the Role : As the Senior Marketing Manager, youll own and drive Bluewater Trailers marketing initiatives in a role involving day-to-day onsite collaboration. This position is ideal for a versatile marketing professional with 10+ years of experience eager to make a meaningful impact. With the support of an agency for strategic guidance, youll lead multi-channel campaigns, develop strategies for both B2B and B2C markets, create engaging content, and present performance insights to senior leadership. Key Responsibilities : Digital & Traditional Marketing : Lead cross-channel advertising campaigns to drive leads and expand brand visibility. Social Media Management : Engage with our community; develop and manage content, including video production and editing. Email Marketing : Design targeted email campaigns to nurture leads and boost conversions. B2B & B2C Strategy Development : Tailor marketing strategies to reach niche markets, such as lawn maintenance businesses. Reporting & Analytics : Create and maintain dashboards in Looker Studio to share key insights with senior leadership. Messaging & Copywriting : Develop messaging that resonates across B2B and B2C segments. SEO & Website Maintenance : Manage onsite SEO, optimize the website, and enhance the user experience. Technical Skills : Analytics & Reporting : Google Analytics, Google Search Console, Looker Studio Advertising Platforms : Meta Ads (Facebook/Instagram), Google Ads SEO : Onsite SEO strategy and optimization Content Management : Familiarity with CMS tools like WordPress Email Marketing : Proficiency in email platforms (e.g., Mailchimp, HubSpot) Social Media & Video Tools : Experience with organic social media management, video creation, and editing tools (e.g., Adobe Premiere, Canva) About You : Experience : 10+ years in a marketing role, ideally with agency or in-house experience. Data-Driven : Proficient in analytics, reporting, and performance presentations. Creative & Strategic : Skilled in designing campaigns that resonate with diverse audiences. Ability to work on-site : This role is 100% on-site, five days per week. Why Bluewater Trailers? : Compensation & Benefits : Competitive salary of $100,000 - $110,000, with benefits. Work-Life Balance : We believe in a healthy work/life balance for all employees. Team Culture : Be part of a supportive team with monthly lunches and regular team-building activities. Growth & Innovation : Join a business leading the industry in customer-focused innovation. Family Environment : Work within a friendly, family-run business committed to long-term employee success. #J-18808-Ljbffr
Job Title
Senior Marketing Manager