Job Title

True Protein, a leading Australian health and fitness brand, is on the lookout for a proficient and experienced Digital Marketing Specialist to join the team. This role is perfect for someone who has at least five years of industry experience and is passionate about digital marketing. If you''re ready to push boundaries and help drive meaningful growth for a brand that''s changing lives, then apply now.Your role will include but is not limited to:Paid Advertising ManagementDevelop, implement and optimise multi-channel paid advertising campaigns across Google, YouTube and other social media platforms.Conduct keyword research and A/B tests on ad copy, landing pages and bidding strategies.Manage a substantial monthly ad budget with a focus on ROAS and CPA targets.Conversion Rate Optimization (CRO)Analyse website performance and identify conversion bottlenecks.Analyse user behaviour using heatmaps, session recordings and funnels.Develop data-driven hypotheses for improving conversion rates across the website and checkout process.Collaborate with the web development team to implement CRO recommendations.Report on all learnings and use them to continuously iterate.Search Engine Optimisation (SEO)Develop and execute SEO strategies to improve organic search rankings.Conduct keyword research and optimise on-page content.Monitor and analyse SEO performance using tools like Google Search Console & Analytics.Support the Head of DigitalAssist in developing and implementing digital marketing strategies.Contribute to various planned projects and initiatives.Prepare reports and presentations on digital marketing performance.Additional ResponsibilitiesContribute to the content production workflow to introduce new creatives and iterations.Analyse digital marketing data and provide actionable insights.Collaborate with cross-functional teams to ensure cohesive marketing efforts.Participate in and aid with ad hoc digital marketing projects and tasks as required.RequirementsBachelor''s degree in Marketing, Digital Media or related field.Minimum 5 years of experience in digital marketing, with a focus on Google Ads, YouTube Ads, CRO and SEO.Google Ads and Analytics certifications (ideal)Strong analytical skills and experience with data-driven decision making.Excellent written and verbal communication skills.Ability to work independently and as part of a team.Experience in the health and wellness industry is a plus.What We OfferAt True we understand that our business is only as good as our team, so we value creating an exceptional employee experience and do our best to make your work life rewarding and enjoyable. We offer:Fun, dynamic, and collaborative work environmentOnsite staff gym, ice bath and saunaGenerous discounts on True ProductsSocial events, company Town Halls and team celebrations4 additional recreation leave days per yearLearning and development opportunitiesTo apply, please email willflorance@trueprotein.com.au with arnoldmugari@trueprotein.com.au cc''d in. #J-18808-Ljbffr