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Job Title


Trade and Promotions Marketer


Company : Toby's Estate Coffee Roasters


Location : Sydney, New South Wales


Created : 2025-04-20


Job Type : Full Time


Job Description

Work options: Hybrid3 days in office.Lets Start With The StoryTobys Estate was recently voted as the home of the No.1 Coffee Shop in the World, but the story of Toby''s Estate began in 1997, in the grungy streets of Woolloomooloo. Armed with Mums garage, a beat-up coffee roaster, and passion on tap, we set out on a wild adventure of business and coffee discovery. We werent concerned with the frills- just focused on roasting consistently exceptional coffee and treating everyone in our world like family.Fast forward 27 years, and were an energetic team and merry band of misfits, united by a shared passion for doing amazing things and pushing the limits of premium specialty coffee. Were more than just cafs- were specialty coffee. Our business spans wholesale, Tobys-owned cafs, retail, and a growing global footprint. Our cafs have earned global recognition, and, in this role, youll have the chance to leverage that brand equity as you shape how we show up in both our wholesale and caf channels.How Youll Make Your MarkThis is an execution-first role, centre to that is action and impact. Youll be bringing our wholesale and caf marketing calendar to life where it counts. From trade shows and events to store-level activations and caf partnerships, youll play a central role in shaping how our brand shows up in the real world.Your focus? Making things happen. Pitch decks that win. Activations that turn heads. Materials that sales teams actually use. Whether you''re rolling out a launch, briefing in creative, or co-piloting a campaign with ops, youll be embedded in the work and energised by the pace.Working closely with sales, coffee, team, cafs, and creative, you''ll guide the tactical rollout of initiatives that drive revenue, brand presence and consistency, and lasting connection. You wont just support the activity - youll own it.What Youll OwnExecution of the Wholesale and Caf marketing calendar, with trade the clear priorityEnd-to-end delivery of campaigns, events, trade shows, and promotionsDevelopment of collateral and toolkits for sales and caf ops (POS, merch, decks, social)Caf-level local area marketing support thats practical, on-brand, and effectiveCollaboration with the Creative Director to shape and finalise campaign conceptsEnablement of sales teams with the right tools and campaign assetsManagement of suppliers, budgets, timelines, and approvals to keep things movingOccasional agency engagement for PR or activation supportPost-campaign evaluation and insight to inform future activityWho Youll Collaborate WithReporting into the Senior Brand Manager, this is a highly connected role. Expect to partner with:The National Sales Manager on campaign alignment and execution in tradeThe Creative Director on campaign storytelling and brand consistencyCaf and operations leads to support frontline visibilityKey suppliers and PR/activation agencies as neededInternal innovation, digital, and content teams to maintain cohesion across touchpointsWhat Youll Bring To The TableYoure a doer. A marketer who thrives in the thick of it - rolling up your sleeves, jumping into timelines, and making great work happen. You think commercially, act with pace, and collaborate with ease.3+ years in trade marketing, ideally in hospitality, food, or multi-siteCampaign and activation experience- from concept to post-campaign wrapExceptional attention to detail, with solid project and stakeholder management skillsAbility to work across multiple teams and keep momentum under pressureConfident briefing, reviewing, and producing content with or without agenciesWorking knowledge of PowerPoint/Canva and creative tools (Adobe suite a plus)Experience in a branded, commercial environment where results matterMake your mark on the ground, not just the strategy deck. Apply now.Note: Screening for this role will commence from 21st April due to the easter break. No agencies please the Internal recruitment team are handling this vacancy. #J-18808-Ljbffr