About UsThe National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe''s best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.Our ValuesAlways Think Big: Be courageous, be open to new ideas, learn and grow - no limits.Be Accountable: Own it! Ask for help. The scoreboard matters.Integrity is Key: Act ethically, act honestly, keep our word.Show Respect: Show care, listen and seek to understand, value opinions.We are Fans Too: Have fun, always consider the fan, share the love of the game.One Team: Communicate, trust each other, celebrate the wins, build relationships.The OpportunityWe''re seeking a creative and strategic Marketing Manager Events to develop and execute marketing initiatives that drive attendance, engagement, and brand visibility for key NBL events. Reporting to the Head of Projects & Event Amplification, you will play a critical role in amplifying the impact of NBL Group events by overseeing integrated marketing campaigns, collaborating with stakeholders, and leveraging data-driven insights to enhance event performance. This role will also be actively involved in the delivery of events, ensuring they are marketed effectively and reach their full potential.Key ResponsibilitiesDevelop and execute marketing strategies to promote NBL Group events and increase attendanceEnhance brand visibility through innovative and engaging marketing initiativesIdentify opportunities to integrate NBL Group events into the broader brand strategyImplement ticket sales strategies to maximize event attendance and revenueOversee and manage multi-channel marketing campaigns, including digital, social media, and traditional advertisingCoordinate content creation, paid media strategies, and promotional activities to maximize impactWork closely with internal teams, including events, sponsorship, and commercial, to ensure cohesive marketing executionEngage with sponsors and external partners to maximize event reach and engagementBuild strong relationships with media and promotional partners to amplify event exposureTrack and analyze key marketing metrics to measure campaign effectivenessUse data-driven insights to refine marketing strategies and improve ROIAbout YouBachelor''s degree in Marketing, Communications, Business, or a related fieldProven ability to market large-scale events, particularly in the sports or entertainment industryStrong knowledge of event promotion, ticket sales strategies, fan engagement, and sponsor activationCreative thinker who can develop innovative campaigns while using data-driven insights to optimize performanceExcellent communication, negotiation, and stakeholder management skillsAbility to adapt quickly in a fast-paced, ever-changing environment and handle multiple projects simultaneouslyStrong analytical skills with the ability to interpret marketing performance dataExpertise in digital marketing, social media strategy, and traditional advertisingExperience working in sports, entertainment, or live events is highly desirableDemonstrated success in managing large-scale marketing campaigns and partnershipsWhy Join Us?Work with one of the most exciting and rapidly growing sports and entertainment organizationsOpportunity to lead impactful event marketing initiatives that engage a passionate fanbaseBe part of the delivery of exciting events for the NBL GroupCollaborative and high-energy work environmentDevelop your career in a growth-oriented organisation with ambitious expansion plansBe part of the NBL''s journey as it expands its global footprint and influenceApply NowIf you are a dynamic marketing professional passionate about events and brand amplification, we encourage you to apply today and be part of the NBL Group''s exciting journey!The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples. #J-18808-Ljbffr
Job Title
Event Marketing Manager