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Job Title


Marketing Manager Customer Growth (Acquisition)


Company : Hume Bank


Location : Albury, New South Wales


Created : 2025-04-17


Job Type : Full Time


Job Description

Do you thrive on building meaningful connections with customers and driving growth?Be part of a dynamic and future-focused customer-owned bankExcellent career progression and professional development opportunitiesJoin a team thats growing together and shaping tomorrowAbout the roleAs the Marketing Manager of Customer Growth Acquisition at Hume Bank, you will lead strategies that will shape the future of our customer relationships.The role is responsible for developing and implementing customer acquisition strategies to grow our customer base. By integrating key marketing principles with customer lifecycle management, you will drive growth and engagement across the new customer and lead portfolios.You will have a flair for creating targeted campaigns to support strategic priorities, with a focus on omni-channel customer engagement activities including onboarding and product/service communications as well as cross-sell/upsell campaigns.Working collaboratively with cross-functional teams, you will bring marketing projects to life whilst aligning them with Hume Banks vision and values.This is a full-time permanent position based at our head office in Albury, NSW. Flexible hybrid working arrangements, such as working from home, are available when residing in the Albury area.What you can expectReporting to the Head of Brand, you will:Develop and execute a comprehensive customer acquisition strategy to drive growth and expand our customer base, leveraging both digital and traditional marketing channels.Create targeted campaigns to attract new customers, including promotions, events, partnerships, and content marketing.Develop a robust new customer engagement strategy to enhance loyalty and lifetime value through personalised marketing efforts which will include contributing to ongoing engagement programs.Utilise data-driven insights to inform marketing strategies, identify trends, and measure the effectiveness of campaigns.Ensure consistent messaging across all touchpoints to maintain a cohesive brand experience.Collaborate on cross-functional projects that support customer growth goals.About youTo be successful in this role, youll have:Tertiary qualifications in marketing/communications or related fieldAt least 5 years previous experience in customer acquisition and/or retention, performance marketing, product marketing or related fieldStrong track record of delivering successful commercial marketing strategies and driving growthExcellent understanding of data analytics, CRM systems, and marketing platformsConfident in utilising analytics to ensure we are providing impactful customer experiencesOutstanding oral and written communication, interpersonal and stakeholder management skills with a collaborative mindset.How to applyIf youre excited about a brighter career, email your application to careers@humebank.com.au. Applications must contain a resume and cover letter outlining your interest in the position.If youre interested in this role but your experience doesnt align perfectly, we encourage you to apply anyway, just make sure to include a cover letter to let us know why youd be a great fit for the team.This is a full-time permanent position based at our Head Office in Albury, NSW. Flexible working arrangements, such as working from home are available when residing in the Albury area.Hume Bank is an equal opportunity employer and welcomes and encourages people from all backgrounds to apply. We are committed to building a culture that is inclusive, providing an ethical and diverse workplace where everyone is respected.Our processOnce the role is closed, we review all applications against the requirements, creating a shortlist for further review.If your application is successful, you may receive an initial screening call to further assess your suitability, before being invited to an interview.We conduct two rounds of interviews, with the first interview being held with the supervisor and a member of our People Team. You may be invited back to a shorter second round interview with the head of the department.The final stage is to complete some quick compliance checks, before (hopefully) receiving an offer.We are committed to providing all applicants with an outcome for their application. #J-18808-Ljbffr