Job Title

Location: Australia (Sydney preferred) Remote / Hybrid Work Option AvailableEmployment Type: Part-time / Full-time Initially part-time (20-25 hours/week) with potential to scale to full-time based on candidate expertise.Reporting to: CMOJob Title: Mandarin Channel Marketing SpecialistAbout the RoleWe are looking for a Mandarin Channel Marketing Specialist to develop, execute, and optimise marketing strategies targeting Mandarin-speaking audiences in Australia. The ideal candidate will be an advanced Mandarin speaker with excellent English communication skills, a deep understanding of Mandarin-language digital and offline marketing channels, and experience driving customer engagement and growth. This role requires strategic thinking, hands-on execution, and strong analytical skills to maximise brand presence and market reach.Key ResponsibilitiesDevelop and implement marketing strategies tailored for Mandarin-speaking audiences in Australia.Manage end-to-end marketing campaigns across WeChat, Xiaohongshu (RED) and other relevant platforms (Douyin, Baidu, Weibo).Drive content marketing initiatives, community engagement, and customer acquisition through Mandarin-language digital and offline channels.Collaborate with internal teams to ensure consistent brand messaging across all platforms.Develop and execute influencer and KOL (Key Opinion Leader) marketing strategies to enhance brand awareness and credibility.Plan and oversee online and offline events, partnerships, and sponsorships targeting Mandarin-speaking communities.Monitor, analyse, and report on campaign performance, customer insights, and ROI to optimise future marketing efforts.Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies in Mandarin-speaking markets.Key RequirementsAdvanced Mandarin speaker with excellent written and spoken English skills.Ideally a certified translator and/or has strong copywriting and content creation experience for Mandarin audiences.At least 3 years of proven experience in marketing, digital marketing, or channel marketing with a focus on Mandarin-speaking audiences.Strong knowledge of Mandarin-language social media, digital marketing platforms, and community engagement strategies.Experience running campaigns on WeChat, Xiaohongshu. Knowledge of Douyin, Baidu, and other relevant platforms is a plus.Understanding of Australian market dynamics and cultural nuances of Mandarin-speaking communities.Strong analytical skills and experience using data to drive marketing decisions.Ability to work independently in a remote/hybrid work environment.Experience managing budgets, agencies, and external vendors.Preferred QualificationsBachelor''s degree in Marketing, Business, Communications, or a related field.Experience working in B2C or B2B marketing and sales.Knowledge of SEO/SEM strategies for Mandarin-language search engines like Baidu is a plus.Strong project management and multitasking abilities.Why Join Us?Flexible WFH and hybrid work options with an office in Sydney.Opportunity to lead marketing initiatives for a growing audience in the Mandarin-speaking community.Work in a dynamic and collaborative environment with a forward-thinking team.Competitive salary and career growth opportunities.Seniority levelMid-Senior levelEmployment typePart-timeJob functionMarketing and Sales #J-18808-Ljbffr