Job Title

Add expected salary to your profile for insightsMedcast is a leading healthcare education provider, dedicated to advancing healthcare through innovative education solutions and products. We use cutting-edge technology to deliver exceptional learning experiences for busy clinicians and healthcare organisations. Our team embraces technology and is composed of passionate individuals who are dedicated to making a meaningful impact on healthcare.About the RoleAs our Marketing and Communications Lead, you will provide strategic leadership for all marketing and communications activities across Medcast, reporting directly to the Co-CEO Commercial. This pivotal role involves developing and implementing comprehensive marketing strategies that enhance our brand awareness, drive engagement across all customer segments, and support our ambitious growth objectives.You''ll play a key role in communicating Medcast''s evolution into a next-generation learning platform, ensuring our marketing strategy effectively showcases our modular architecture, AI-enhanced learning capabilities, and EMR integrations to both clinical and institutional users.This leadership position includes direct management of a Marketing Manager and Marketing Coordinator, with responsibility for building team capabilities to support our marketing objectives.Key ResponsibilitiesAs the Marketing and Communications Lead, you will primarily be responsible for:Developing and executing comprehensive marketing strategies aligned with business objectivesLeading brand positioning and messaging across all customer segmentsOverseeing content development across all digital and print channelsPartnering with Product and Platform teams to launch new products and featuresLeading external communications including press releases, media relations, and industry eventsManaging, mentoring, and developing a marketing team of direct reportsEstablishing KPIs and providing regular reporting on marketing performanceCrafting messaging that bridges technical innovation and clinical utility for varied audiencesSupporting the development of user-led community engagement strategiesCollaborating cross-functionally to align marketing with content development initiativesAbout YouThe successful candidate will have:Bachelor''s degree in Marketing, Communications, or related fieldProgressive marketing experience with demonstrated leadership capabilitiesProven track record in developing and executing successful marketing strategiesStrong strategic thinking with exceptional execution and communication skillsExperience with digital marketing, content marketing, and social media strategiesUnderstanding of healthcare and/or education marketing regulationsAnalytical mindset to evaluate marketing effectiveness and make data-driven decisionsProject management and budget management experienceAbility to collaborate cross-functionally with various departmentsExperience in healthcare or education industries (preferred)Why Join Medcast?Be part of a team that is transforming medical and healthcare education through cutting-edge technology and expert-driven contentHelp improve patient care by empowering healthcare professionals with high-quality learning resources and professional development opportunitiesWork alongside passionate professionals in a dynamic and inclusive environmentEnjoy work-life balance with hybrid work optionsGrow and develop by working on exciting projects in the healthcare and education sectorsApply NowReady to lead our marketing efforts and help transform healthcare education? Submit your resume and cover letter detailing how your experience aligns with our needs and vision.Medcast is committed to diversity, inclusion, and workplace flexibility. We welcome applications from all members of our community and strive to provide equitable access to opportunities. If you require any adjustments during the recruitment process, let us knowwe''re here to support you. #J-18808-Ljbffr