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Marketing Specialist - Dynamics 365 Email AutomationJoin the leading new home builder in NSW, McDonald Jones HomesNewly created role working across all our key new home brands driving automated emailsThis role can be based on Newcastle or Norwest, SydneyThe NEX Building Group is a diverse and expanding organisation with over 1,300 passionate employees. Our purpose is to build beautiful homes for Australians. Established in 1987 and continuing to evolve both organically and through acquisition, we are well positioned for growth and committed to achieving our vision of being Australia''s leading home building group. Our iconic brands include McDonald Jones, MOJO Homes, Weeks Homes, Wilson Homes, Arden Homes Brighton Homes and Supaloc Steel Frames.Building new homes and better futures for Australians is a true honour and so rewarding. Here are some other rewards and benefits we offer our employees.Our perks and benefitsDiscount on building a new home through our building brands (after qualifying period)12 weeks paid parental leaveDiscounted health insurance through nibDiscounts on whitegoodsFitness PassportEmployee assistance programProfessional development and educational assistanceAttractive remunerationAnd so much more!About the opportunityAs part of the Marketing team, the Dynamics 365 Email Automation & Marketing Specialist works closely with the Brand Marketing Managers and reports to the Group Marketing Manager. The key focus of this role is to manage electronic direct mail (EDM) and email campaigns allowing us to maximise marketing initiatives through developing automated journeys and capitalising on audience segmentation to boost engagement. More specifically, you will:Design and optimise email campaigns that are personalised to target audiencesComplete audience segmentation by dividing audiences into groups and crafting content for each groupUse automation tools in Dynamics 365 to tailor messages based on user preferences and behaviourIdentify areas for improvement and implement strategies to enhance marketing efficiency and optimisationTrack metrics like open rates and unsubscribes to gauge campaign effectiveness and report to the marketing team about campaign performanceEnsure email workflows integrate seamlessly with other marketing effortsConduct competitive market research to optimise existing strategiesDevelop and maintain functionality to ensure compliance with data protection and cyber security regulationsAbout youYou will share a passion for our purpose and be aligned to our core values: better together, be accountable, people matter, and think bigger. In addition, you will:3+ years experience in marketing automation and analyticsProficiency in Microsoft Dynamics 365 with the ability to configure and manage Dynamics 365 Marketing including EDM, email campaigns, customer journeys, and real-time marketingProven experience in marketing campaign management and email automation focusing on lead capture and lead nurturing campaignsExcellent communication and interpersonal skills with the ability to engage with stakeholders of all levelsCreative mindset with a passion for developing innovative marketing strategies that resonate with target audience groupsStrong strategic thinking and analytical skills with the ability to interpret data and trends to drive marketing decisionsInterested?The appointment of successful applicants will be subject to satisfactory employment screening and depending on the inherent requirements of the role, may involve the completion of a National Police Check and pre-employment medical.Apply today!If you are determined to make a difference and want to join an innovative and inclusive organisation committed to building better futures, click on the APPLY button. To find out more about NEX Building Group go to nexbg.com.au or follow us on LinkedIn. #J-18808-Ljbffr